The French eyewear brand J. F. Rey has announced the celebration of its 40th anniversary. Founded in Marseille in 1985, the brand has stood out from the very beginning with its boundary-pushing and convention-defying approach to eyewear design. Known for its innovative spirit, J. F. Rey blends artistic intuition with high-precision engineering to create truly distinctive collections. Each model is a bold statement, crafted for individuals who seek to stand out from the ordinary. For J. F. Rey, taking risks is not just a design philosophy — it is a core element of the brand’s identity. By transcending traditional limits in color, form, and construction, the brand has become one of the pioneers of avant-garde eyewear. To mark its 40th anniversary, J. F. Rey will host a series of events and themed projects throughout the year in various locations around the world. Customers, partners, and design enthusiasts will be invited to take part in this milestone celebration. The events will highlight the key elements that define the brand’s essence: experimental collections, striking campaigns, and masterful craftsmanship. The anniversary festivities will culminate in a special evening held during Silmo Paris this September — a unique gathering that will bring together the entire J. F. Rey team and community for an unforgettable celebration of the values the brand stands for.

June 2025