Moscot is celebrating its 110th anniversary with the opening of its Union Square Global Flagship. Located in the heart of Manhattan, the new flagship offers visitors an immersive Moscot experience. Featuring exclusive areas such as The Custom Made Tints™ Lab, a state-of-the-art eyecare department, and an advanced dispensing station, the store is designed to bring the brand’s legacy of craftsmanship, expertise, and innovation to life. The Union Square Global Flagship hosts the world’s largest selection of Moscot frames, showcasing the brand’s extensive collection of timeless designs. This new store marks the beginning of a new era, strengthening Moscot’s deep-rooted New York heritage and expanding international presence.Moscot’s 4th Generation & Ceo, Dr. Harvey Moscot said: “With Union Square as our new global flagship, we’re bringing our story full circle – rooted in New York’s heritage and infused with modern innovation. This shop isn’t just a retail space; it’s a celebration of the 110 years of craftsmanship, community, and passion that have defined Moscot. From our humble beginnings on Orchard Street to our presence in over 50 countries today, we’re excited to create a hub for our global audience right here in the heart of Manhattan.”

May 2025