French tennis star Arthur Fils, who recently secured a spot among the world’s top 20 players and serves as a Lacoste brand ambassador, takes center stage in the Lacoste Spring/Summer 2025 advertising campaign. Highlighting timeless fashion designed for elegant men, Arthur Fils showcases a pair of sunglasses and an optical frame from the Lacoste Line collection. Crafted from lightweight metal, the L272S sunglasses reimagine the classic aviator style with a modern twist, featuring a timeless front design. The slim temples are adorned with a signature Ribbon detail accented by a refined green enamel stripe that extends toward the front. A logo plaque embellishes the acetate temple tips. In the campaign visuals, Arthur Fils models the frame in the gold colorway, while additional options include dark gunmetal, light gunmetal, and amber gold. The sophisticated L2311 optical frame, also made from lightweight metal, stands out with its classic rectangular front. The temples are enhanced by the same signature Ribbon detail and delicate green enamel stripe extending toward the front. Finished with a logo plaque at the acetate temple tips, this frame is featured in matte silver in the campaign. Other available color options include dark gunmetal, gold, and amber gold.

May 2025