Eyewear by David Beckham unveils its Spring/Summer 2025 campaign, set against the grandeur of the Moroccan desert, celebrating adventure and freedom. This season, the brand invites wearers on a journey beyond the ordinary, where moments of discovery are told through the eyewear of the new collection. Set against the exotic beauty of Marrakech, the campaign intertwines the boldness of the desert at sunrise with the tranquility of the region’s distinctive architecture. Designed with David Beckham’s vision and meticulously crafted by Safilo, the new Spring/Summer 2025 collection is created with exquisite craftsmanship, premium materials, and distinctive details. The collection presents timeless designs infused with effortless British sophistication, featuring sleek silhouettes enriched with refined characteristics. It also highlights the brand’s signature elements, including the distinctive Talisman—an iconic detail inspired by a bird’s wings, visible from the front and side of the eyewear-as well as the DB monogram, laser-engraved on the front sun lenses. The refined color palette of Eyewear by David Beckham’s Spring/Summer 2025 collection includes classic black and Havana tones, along with a new British green shade enhanced with a marble effect.

April 2025