Isabel Marant has teamed up with iconic supermodel Kate Moss and Seonghwa, member of K-pop group Ateez, for its Spring/Summer 2025 ad campaign. The campaign promotes the brand’s collection of sunglasses and optical frames, as well as ready-to-wear designs. Shot by photographer Robin Galiegue, the campaign emphasizes a chic and relaxed aesthetic that reflects Parisienne elegance. Styled by Emmanuelle Alt, the shoot brings together the timeless appeal of Kate Moss and the dynamic energy Seonghwa brings to the K-pop scene, showcasing the brand’s power to bring together different eras and cultures. By bringing together the legendary supermodel of the 90s and the rising K-pop star of the 2020s, Isabel Marant reflects a timeless yet innovative sense of style that embraces both the past and modern youth. Produced and distributed by Safilo Group, the Isabel Marant Spring/Summer 2025 eyewear collection reinterprets classic and bold silhouettes with unexpected twists, offering a wide palette of colors ranging from timeless hues to neutrals.

February 2025