EssilorLuxottica and VF Corporation have announced that they have entered into a definitive agreement for EssilorLuxottica to acquire the Supreme® brand from VF for $1.5 billion in cash. Francesco Milleri, Chairman and Ceo of EssilorLuxottica, and Paul du Saillant, Deputy Ceo, said: “We see this as an incredible opportunity to bring an iconic brand like Supreme® into our company. It is perfectly aligned with our journey of innovation and development, offering us a direct connection to new audiences, languages and creativity. With its unique brand identity, completely direct commercial approach and customer experience, and a business model we will work to protect, Supreme® will have its own space in our core brand portfolio and will complement our licensed portfolio.” “Under the VF umbrella, Supreme® has expanded its presence in key markets such as China and South Korea and is experiencing strong growth. Alongside other key brands in EssilorLuxottica’s portfolio, Supreme® and its talented team will be well positioned for continued success,” said Bracken Darrell, President and Ceo of VF.

August 2024