Police, renewed its sponsorship agreement with the Mercedes-Amg Petronas Formula One Team. As a result of this partnership, the Police logo will be visible on the helmets of Lewis Hamilton and George Russell and the brand’s sunglasses and optical frames will be worn by the drivers and the racing team. Racing drivers, Lewis Hamilton and George Russell, also steal the spotlight in the shots taken for the Police Spring/Summer 2023 advertising campaign, in collaboration with the Mercedes-Amg Petronas Formula One Team. Massimo De Rigo, Executive Vice President of the De Rigo Group, said, “We are extremely proud to be renewing this prestigious partnership between Police and the Mercedes-Amg Petronas Formula One Team.” Richard Sanders, Chief Commercial Officer of the Mercedes-Amg Petronas F1 Team, said: “Police is an iconic brand and one that has become synonymous with our Team. We are therefore naturally delighted to extend our partnership into a fifth year. The length of our ongoing relationship highlights our shared values rooted in high quality, attention to detail, and innovation. We are excited to continue our collaboration, starting with Police’s Spring/Summer 2023 campaign, and celebrate their 40th anniversary.”

April 2023