{"id":67980,"date":"2026-09-10T15:40:22","date_gmt":"2026-09-10T12:40:22","guid":{"rendered":"https:\/\/www.4eyes.com.tr\/?p=67980"},"modified":"2026-09-10T15:56:07","modified_gmt":"2026-09-10T12:56:07","slug":"beta-optik-2","status":"publish","type":"post","link":"https:\/\/www.4eyes.com.tr\/en\/beta-optik-2\/","title":{"rendered":"Beta Optik"},"content":{"rendered":"<div class=\"row\"  id=\"row-1332871373\">\n\n\t<div id=\"col-104661077\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_412510421\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"446\" src=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/09\/b-1.jpg\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/09\/b-1.jpg 770w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/09\/b-1-300x174.jpg 300w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/09\/b-1-768x445.jpg 768w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/09\/b-1-600x348.jpg 600w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_412510421 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n<h1 style=\"text-align: center;\"><strong>Beta Optik<\/strong><\/h1>\n<h2 style=\"text-align: center;\"><strong>Constantly Evolving to Deliver the Right Solutions<\/strong><\/h2>\n<blockquote>\n<p style=\"text-align: center;\"><strong><em>\u201cSilmo Istanbul\u2019s increasingly strong international exhibitor and visitor profile each year makes a significant contribution to raising the global visibility of the potential within T\u00fcrkiye\u2019s optical industry.\u201d<\/em><\/strong><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\"><strong>Hello Mr. Mustafa Kemal K\u00f6ksal, could you tell us about Beta Optik\u2019s development process from its establishment to the present day?<br \/><\/strong>Beta Optik began its journey in 2003 with the import, marketing and sale of organic stock lenses, gradually expanding its focus toward manufacturing and technology. Under our Novax brand, we offer a broad portfolio ranging from personalized progressive and single vision solutions to products designed for different needs, while also manufacturing Zeiss Vision Care\u2019s premium product range at our factory in T\u00fcrkiye, combining a strong distribution and manufacturing structure. From raw materials and coatings to measurement systems and innovative lens technologies, we manage our processes within a fully integrated structure wherever possible, aiming to maintain the highest standards of quality and service at every stage. With our nationwide organization, manufacturing capabilities and strong partnerships, we position Beta Optik not simply as a product supplier, but as an integrated solutions partner that adds value to T\u00fcrkiye\u2019s optical industry through its technology, manufacturing expertise and service infrastructure.<\/p>\n<div class=\"row\"  id=\"row-433796199\">\n\n\t<div id=\"col-2142252757\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<div class=\"row\"  id=\"row-2053401811\">\n\n\t<div id=\"col-1413652380\" class=\"col medium-5 small-12 large-5\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_631946089\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:130%;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"922\" src=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/09\/hf_20260902_082444_2d69242d-ee40-4baf-b035-b55f876091f2.jpg\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/09\/hf_20260902_082444_2d69242d-ee40-4baf-b035-b55f876091f2.jpg 768w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/09\/hf_20260902_082444_2d69242d-ee40-4baf-b035-b55f876091f2-250x300.jpg 250w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/09\/hf_20260902_082444_2d69242d-ee40-4baf-b035-b55f876091f2-600x720.jpg 600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_631946089 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_223866352\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:135%;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"922\" src=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/09\/01.jpg\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/09\/01.jpg 768w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/09\/01-250x300.jpg 250w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/09\/01-600x720.jpg 600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_223866352 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-400228972\" class=\"col medium-7 small-12 large-7\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p style=\"text-align: justify;\"><strong>How did Beta Optik achieve the most significant development milestone in its journey within the industry?<br \/><\/strong>Starting customized RX production with FreeForm technology nearly 20 years ago marked one of the most important milestones in Beta Optik\u2019s manufacturing journey. This step transformed us from a company that simply supplied ophthalmic lenses into a manufacturer continuously advancing its own technology and production capabilities. Personalized designs, different index and material options, progressive and single vision products, and advanced coating technologies subsequently became key elements of our portfolio. We continue with the same approach today. Rather than viewing technology simply as innovation, we see it as a means of providing users with a more comfortable and personalized vision experience.<\/p>\n<p style=\"text-align: justify;\"><strong>Which criteria do you prioritize when building Beta Optik\u2019s brand and product portfolio?<br \/><\/strong>When building our portfolio, our primary criterion is to offer solutions that genuinely address different user needs. Today, many factors, including visual habits, age, working environment, digital device use and lifestyle, directly influence lens choices. We therefore develop our product range to address different needs rather than adopting a one size fits all approach. We place great importance on creating a balanced structure that combines Novax\u2019s own technology and product development capabilities with international expertise and collaborations. For us, the fundamental goal is not simply to add a new product to the portfolio, but to provide the right solution that delivers meaningful benefits to both optical stores and end users.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<p style=\"text-align: justify;\"><strong>Could you tell us about Novax\u2019s contribution to the user experience and the key features of its proprietary technologies?<br \/><\/strong>Today, a good ophthalmic lens is expected not only to meet prescription requirements, but also to adapt to the user\u2019s daily life, viewing behavior and visual needs at different distances. This approach lies at the heart of the technologies we develop at Novax. For example, Dynamic Gaze Mapping Technology used in Synthesis aims to provide a more personalized vision experience by incorporating the user\u2019s natural viewing behavior into the design, while Variable Base Technology in Nucleo allows the optical design to be optimized more precisely according to different visual needs at different distances. In our other Rx products, Novax proprietary Rayform AI helps minimize oblique astigmatism across different distances and gaze directions, while DuoBalance contributes to balancing the vision experience between the two eyes. OptiPure aims to provide a more balanced distribution of power across the progressive surface. MidPoint technology also enables personal measurements and frame parameters to be incorporated into production. Our advanced Novax coating technologies complement the overall performance of the lens with features that support optical performance, surface durability and user comfort.<\/p>\n<p style=\"text-align: justify;\"><strong>Could you tell us about Beta Optik\u2019s manufacturing structure and its growth strategy for global markets?<br \/><\/strong>I would like to emphasize that our operations in Istanbul and Portugal play an important role in enabling Beta Optik to serve international markets through a more accessible, flexible and sustainable structure. Leveraging the manufacturing expertise we have built in T\u00fcrkiye over the years on an international scale is a strategic step for us. We do not view global growth simply as entering new markets; we also aim to establish Novax\u2019s technology, product quality and service approach on a lasting global footing by exporting to more than 50 countries across four continents. Going forward, particularly in Europe, we want to expand our activities in markets where we can strengthen our existing partnerships and bring Novax\u2019s personalized vision solutions to broader audiences.<\/p>\n<div class=\"row\"  id=\"row-1979590747\">\n\n\t<div id=\"col-684925925\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p style=\"text-align: justify;\"><strong>How does Beta Optik respond to growing user expectations for personalized lenses and coatings?<br \/><\/strong>Our product development and positioning approach is built around this shift. For the needs arising from digital lifestyles, ophthalmic lens solutions such as Novax Blockage and Zeiss BlueGuard stand out, while Novax Drive-On and Zeiss DriveSafe address safe and comfortable driving; Novax Sportive and Zeiss Smartlife Sport cater to users with active lifestyles and sports needs; and photochromic solutions such as Novax Wizard and Zeiss PhotoFusion respond to different scenarios involving frequent changes in light conditions. For office and near-to-intermediate vision, Novax and Zeiss office solutions focus on the needs of users who spend extended periods working at screens and at close range, while our anti-fatigue solutions such as Novax Serenity and Zeiss Digital offer alternatives designed to reduce visual fatigue caused by intensive near work and digital device use throughout the day. Our different coating options further broaden the range of solutions we provide.<\/p>\n<p style=\"text-align: justify;\"><strong>Could you tell our readers about Beta Optik\u2019s myopia management solutions and its approach to this issue?<br \/><\/strong>Myopia control has become one of the most important topics in the optical industry today, both in terms of eye health and technological development. C.A.R.E. technology in Zeiss MyoCare and C.I.R.C.L.E. technology in Novax Myopi-X are designed to create controlled myopic defocus. With the development of these technologies, ophthalmic lenses are evolving beyond products that simply correct refractive errors to become an important therapeutic solution in myopia management. At Beta Optik, we see this development as a significant transformation that will shape the future of the optical industry. As myopia control lenses become more widespread, the role of opticians also extends beyond simply providing the correct prescription, requiring a more informed approach to myopia management in which physicians, opticians, families and lens manufacturers work together. Looking ahead, we believe personalized optical designs, advanced measurement and analysis technologies, AI-assisted design processes and clinical data will become increasingly important.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1176464907\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_35503460\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"922\" src=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/09\/Generative-Fill-2.jpg\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/09\/Generative-Fill-2.jpg 768w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/09\/Generative-Fill-2-250x300.jpg 250w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/09\/Generative-Fill-2-600x720.jpg 600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_35503460 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_933466832\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"922\" src=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/09\/06.jpg\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/09\/06.jpg 768w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/09\/06-250x300.jpg 250w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/09\/06-600x720.jpg 600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_933466832 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_825194597\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:125%;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"922\" src=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/09\/Generative-Fill.jpg\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/09\/Generative-Fill.jpg 768w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/09\/Generative-Fill-250x300.jpg 250w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/09\/Generative-Fill-600x720.jpg 600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_825194597 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<p style=\"text-align: justify;\"><strong>What do optical stores mean to Beta Optik? Could you tell us about the support and solutions you provide to the stores you work with?<br \/><\/strong>For us, optical stores are not simply points of sale, but our most important business partners in reaching end users. This is why we consider fast and accurate order, production and after-sales processes just as important as offering a good product. Alongside our nationwide sales organization, we also use digital systems to streamline processes for our business partners. The OptiPal Online Ordering System is one of the best examples. Given the importance of accurate measurements in personalized production, we also invest in developing technological measurement and ordering infrastructures. Our aim is to create an integrated service experience that enables opticians to match the right product with the right user as easily as possible.<\/p>\n<p style=\"text-align: justify;\"><strong>How would you describe the benefits of participating in international trade fairs such as Silmo Paris for Beta Optik?<br \/><\/strong>We see international events such as Silmo Paris as highly important meeting points where we can gain insight into the future of the industry. By bringing together industry professionals from different markets around the world under one roof, these events provide great value both in observing new technologies and evolving user expectations, and in presenting our own products and technologies to international professionals. For Novax, these fairs are not simply places where we showcase products, but valuable platforms where we can communicate our technology and design approach on a global scale and exchange knowledge with the industry.<\/p>\n<p style=\"text-align: justify;\"><strong>Could you tell our readers about Beta Optik\u2019s short and long term goals?<br \/><\/strong>In the coming period, our focus will be on continuing to develop innovative solutions centered on user needs while further advancing our manufacturing and design technologies. As we continue our R&amp;D and product development efforts at Novax in this direction, our goal at Beta Optik is to maintain our strong structure in T\u00fcrkiye and further expand our presence in international markets. In the long term, we aim to remain a brand that represents T\u00fcrkiye\u2019s technology and manufacturing strength globally, not only following innovation but creating it.<\/p>\n<p style=\"text-align: justify;\"><strong>How do you evaluate the development of Silmo Istanbul Optical Fair and its contribution to the optical industry?<br \/><\/strong>I consider Silmo Istanbul Optical Fair one of the most important platforms connecting T\u00fcrkiye\u2019s optical industry with the global market. Silmo Istanbul\u2019s continued growth and increasingly strong international exhibitor and visitor profile each year make a significant contribution to raising the global visibility of the potential within T\u00fcrkiye\u2019s optical industry.<\/p>\n<p style=\"text-align: justify;\"><strong>Thank you for this valuable interview. Finally, could you share your thoughts on 4 your eyes?<br \/><\/strong>I believe that 4 your eyes, as a strong communication platform that brings industry developments, innovations and global trends to professionals, complements the ecosystem created around Silmo Istanbul. I believe the synergy between Silmo Istanbul and 4 your eyes makes a valuable contribution to the globalization of our industry, knowledge sharing and preparing more strongly for the future.<\/p>\n<p class=\"alt-font\" style=\"text-align: right;\"><strong>September 2026<\/strong><\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":67965,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[310],"tags":[],"class_list":["post-67980","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-toptanci-roportajlari-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/posts\/67980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/comments?post=67980"}],"version-history":[{"count":3,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/posts\/67980\/revisions"}],"predecessor-version":[{"id":67983,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/posts\/67980\/revisions\/67983"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/media\/67965"}],"wp:attachment":[{"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/media?parent=67980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/categories?post=67980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/tags?post=67980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}