{"id":64697,"date":"2026-06-20T13:09:11","date_gmt":"2026-06-20T10:09:11","guid":{"rendered":"https:\/\/www.4eyes.com.tr\/?p=64697"},"modified":"2026-06-20T13:09:57","modified_gmt":"2026-06-20T10:09:57","slug":"opti-unveils-its-new-campaign","status":"publish","type":"post","link":"https:\/\/www.4eyes.com.tr\/en\/opti-unveils-its-new-campaign\/","title":{"rendered":"Opti Unveils Its New Campaign"},"content":{"rendered":"<div class=\"row\"  id=\"row-77454825\">\n\n\t<div id=\"col-2073241413\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-609279683\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1253294631\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p style=\"text-align: justify;\">\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1126888199\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"446\" src=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/06\/Opti-2027-Campaign.jpg\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/06\/Opti-2027-Campaign.jpg 770w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/06\/Opti-2027-Campaign-300x174.jpg 300w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/06\/Opti-2027-Campaign-768x445.jpg 768w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/06\/Opti-2027-Campaign-600x348.jpg 600w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1126888199 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n<p style=\"text-align: justify;\">  <div id=\"page-header-1634509501\" class=\"page-header-wrapper\">\n  <div class=\"page-title hrf light simple-title\">\n\n    \n    <div class=\"page-title-inner container align-center text-center flex-row-col medium-flex-wrap\" >\n              <div class=\"title-wrapper flex-col\">\n          <h1 class=\"entry-title mb-0\">\n            Opti Unveils Its New Campaign          <\/h1>\n        <\/div>\n                    <div class=\"title-content flex-col\">\n        <div class=\"title-breadcrumbs pb-half pt-half\"><\/div>      <\/div>\n    <\/div>\n\n       <\/div>\n    <\/div>\n  \n<p style=\"text-align: justify;\">Opti has announced a new campaign direction for its 2027 edition, introducing the claim \u201cSee. Hear. Next.\u201d as part of a broader repositioning of the international trade show for optics and design. According to the organizers, the updated concept is intended to reflect developments across the optical industry, including design trends, smart eyewear, technological innovation, and the growing convergence of optics and hearing acoustics. The new campaign language is built around three themes. \u201cSee.\u201d points to vision, precision, and perspective. \u201cHear.\u201d reflects the increasing connection between optics and hearing care. \u201cNext.\u201d is meant to signal the sector\u2019s next stage of development, from product and technology advances to the emergence of a new generation of professionals. In a statement, Cathleen Kabashi, Director of Opti, said the updated campaign is designed to help visitors navigate the trade show while also highlighting the people, ideas, and technologies shaping the future of the industry. Organizers said curated content, new formats, and digital offerings are expected to play a larger role in helping attendees identify relevant themes, contacts, and business opportunities. Opti, will take place in Munich from January 29 to 31, 2027.<\/p>\n<p style=\"text-align: right;\"><strong style=\"font-size: 85%; text-align: right;\">June 2026<\/strong><\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":64560,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[247],"tags":[],"class_list":["post-64697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/posts\/64697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/comments?post=64697"}],"version-history":[{"count":1,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/posts\/64697\/revisions"}],"predecessor-version":[{"id":64698,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/posts\/64697\/revisions\/64698"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/media\/64560"}],"wp:attachment":[{"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/media?parent=64697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/categories?post=64697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/tags?post=64697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}