{"id":64627,"date":"2026-06-20T12:38:19","date_gmt":"2026-06-20T09:38:19","guid":{"rendered":"https:\/\/www.4eyes.com.tr\/?p=64627"},"modified":"2026-06-20T12:38:55","modified_gmt":"2026-06-20T09:38:55","slug":"safilo-strengthens-its-brand-portfolio","status":"publish","type":"post","link":"https:\/\/www.4eyes.com.tr\/en\/safilo-strengthens-its-brand-portfolio\/","title":{"rendered":"Safilo Strengthens Its Brand Portfolio"},"content":{"rendered":"<div class=\"row\"  id=\"row-1404325706\">\n\n\t<div id=\"col-220433894\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-737471437\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-861635396\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p style=\"text-align: justify;\">\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1726747574\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"446\" src=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/06\/Safilo-Group.jpg\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/06\/Safilo-Group.jpg 770w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/06\/Safilo-Group-300x174.jpg 300w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/06\/Safilo-Group-768x445.jpg 768w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/06\/Safilo-Group-600x348.jpg 600w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1726747574 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n<p style=\"text-align: justify;\">  <div id=\"page-header-1715330053\" class=\"page-header-wrapper\">\n  <div class=\"page-title hrf light simple-title\">\n\n    \n    <div class=\"page-title-inner container align-center text-center flex-row-col medium-flex-wrap\" >\n              <div class=\"title-wrapper flex-col\">\n          <h1 class=\"entry-title mb-0\">\n            Safilo Strengthens Its Brand Portfolio          <\/h1>\n        <\/div>\n                    <div class=\"title-content flex-col\">\n        <div class=\"title-breadcrumbs pb-half pt-half\"><\/div>      <\/div>\n    <\/div>\n\n       <\/div>\n    <\/div>\n  \n<p style=\"text-align: justify;\">Safilo Group has announced that it has signed a share and asset purchase agreement with Boll\u00e9 Brands for the acquisition of the SPY+ and Serengeti brands. Operating in the sports, outdoor, and premium eyewear segments, the two brands will join the Safilo portfolio upon completion of the transaction. The acquisition follows the exclusivity agreement announced by Safilo last April and now moves into a formal phase. According to the company, the transaction is part of its strategy to strengthen its position in high growth market segments. The agreement covers selected SPY+ and Serengeti assets in Europe, as well as the shares of two companies operating in the United States and Canada. Safilo stated that the binding agreement was signed following the completion of the necessary consultation and approval processes. According to company data, SPY+ and Serengeti generated combined sales of approximately $39 million in 2025. The acquisition price has been set at $26 million. Safilo noted that the transaction will be financed through its available financial resources. The acquisition is expected to be completed within two months of the signing of the agreement. The deal is regarded as one of Safilo\u2019s most significant recent investments aimed at strengthening its brand portfolio.<\/p>\n<p style=\"text-align: right;\"><strong style=\"font-size: 85%; text-align: right;\">June 2026<\/strong><\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":64568,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[247],"tags":[],"class_list":["post-64627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/posts\/64627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/comments?post=64627"}],"version-history":[{"count":1,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/posts\/64627\/revisions"}],"predecessor-version":[{"id":64628,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/posts\/64627\/revisions\/64628"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/media\/64568"}],"wp:attachment":[{"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/media?parent=64627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/categories?post=64627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/tags?post=64627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}