{"id":63171,"date":"2026-05-29T10:33:34","date_gmt":"2026-05-29T07:33:34","guid":{"rendered":"https:\/\/www.4eyes.com.tr\/?p=63171"},"modified":"2026-05-29T10:52:27","modified_gmt":"2026-05-29T07:52:27","slug":"orgreen-optics","status":"publish","type":"post","link":"https:\/\/www.4eyes.com.tr\/en\/orgreen-optics\/","title":{"rendered":"\u00d8rgreen Optics"},"content":{"rendered":"<div class=\"row\"  id=\"row-2087004715\">\n\n\t<div id=\"col-1476268689\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_167887566\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"446\" src=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/05\/orgreen_b.jpg\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/05\/orgreen_b.jpg 770w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/05\/orgreen_b-300x174.jpg 300w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/05\/orgreen_b-768x445.jpg 768w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/05\/orgreen_b-600x348.jpg 600w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_167887566 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n<h1 style=\"text-align: center;\"><strong>\u00d8rgreen Optics<\/strong><\/h1>\n<h2 style=\"text-align: center;\"><strong>Uncompromising Stance Inspired by Copenhagen<\/strong><\/h2>\n<blockquote>\n<p style=\"text-align: center;\"><strong><em>We present an an engaging interview with \u00d8rgreen\u2019s Head of Design Martin Guentert, who joined the Danish brand in 2024, offering insights into his design approach and vision for the brand\u2019s future.<\/em><\/strong><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Founded in 1997, \u00d8rgreen Optics has consistently followed its own path. The independent brand is defined by its confident use of colour, its strong Danish design heritage, and a quietly uncompromising approach to innovation. Rooted in the rhythm of Copenhagen life, \u00d8rgreen creates eyewear that feels both timeless and unmistakably contemporary. Precision-crafted in Japan, each frame reflects a careful balance of clean lines and understated confidence, designed with longevity in mind. This commitment extends beyond aesthetics. \u00d8rgreen\u2019s collections are built around long-term value, offering a considered range of sizes and shapes that respond to the needs of diverse markets while remaining true to the brand\u2019s core identity. At the centre of this approach lies a strategic concept: rotation. Bestselling styles are continuously reinterpreted through evolving colourways and subtle material developments. This allows opticians to maintain continuity while offering renewed relevance, presenting familiar frames that still feel fresh. Colour, in this context, goes beyond visual appeal. It becomes a functional tool, creating meaningful choice at the point of sale without overwhelming the assortment. Rather than chasing rapid turnover, \u00d8rgreen embraces a more thoughtful, design-led evolution. This philosophy has gained a new dimension since the arrival of Martin Guentert, who joined the brand in 2024 to further sharpen its creative direction and future vision. Trained as an industrial designer, Martin Guentert is the Head of Design at \u00d8rgreen Optics. With more than 16 years of experience shaping the eyewear industry, he brings a distinctive perspective that merges technical innovation with a refined design sensibility. Known for his pioneering work in laser-sintering techniques, Guentert stands among the leading product designers in the optical world today. In this interview, he shares his current approach to design at \u00d8rgreen Optics and reflects on the evolving direction of one of Denmark\u2019s most distinctive premium eyewear brands.<\/p>\n<div class=\"row\"  id=\"row-232147526\">\n\n\t<div id=\"col-1272202031\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<div class=\"row\"  id=\"row-1915624687\">\n\n\t<div id=\"col-1396940560\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1959676435\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:173%;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"720\" src=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/05\/yabancirop_3.jpg\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/05\/yabancirop_3.jpg 600w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/05\/yabancirop_3-250x300.jpg 250w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1959676435 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-546383379\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p style=\"text-align: justify;\"><strong>When you joined \u00d8rgreen in 2024, you spoke about making the brand future-ready through innovation. How has your production direction evolved so far?<br \/>\n<\/strong>When I joined, \u00d8rgreen already stood for strong expertise in colour and design, as well as the highest standards in product and service. While our titanium lines remain our core, we have expanded the range with collections such as Acetate Cut, featuring a flex hinge, and Quantum High, where we explore more sculptural shapes with models like Megahertz. Last autumn, we introduced Nyhavn, a new family of frames. By working with stainless steel and a simple monocolour concept, we were able to incorporate a feature hinge while maintaining an entry price point. It speaks to a slightly younger audience and opens the brand to new clients. At the same time, we are sharpening our product identity alongside a broader brand overhaul, which is now becoming visible across everything we do. Looking ahead, a stronger focus on sunglasses will further shape the brand, and we will also be introducing new developments in titanium this year.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<p style=\"text-align: justify;\"><strong>You have built a remarkable career in eyewear design, from Mykita to \u00d8rgreen. How did your journey begin?<br \/>\n<\/strong>I studied industrial design. During my studies, I completed an eyewear project that was exhibited in Berlin and discovered by the founders of Mykita. They invited me to join them, which gave me the opportunity to specialise, experiment, and grow within the field. After 16 years, it felt like the right moment to begin a new chapter in a new city, and I took on the role of leading the design team at \u00d8rgreen. While my background is rooted in general industrial design, I never felt the desire to return to it. The longer I work in eyewear, the more compelling it becomes.<\/p>\n<div class=\"row\"  id=\"row-573115270\">\n\n\t<div id=\"col-145706577\" class=\"col medium-7 small-12 large-7\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p style=\"text-align: justify;\"><strong>What makes eyewear such a compelling product from a design perspective?<br \/><\/strong>Eyewear sits at the intersection of fashion, medical function, and personal expression. At the same time, it is designed for one of the most sensitive areas of the human body, the eyes. Balancing respect for the wearer with technical expertise and brand identity is a complex challenge. We are not saving lives, but we create everyday companions that help people see better and express who they are. It is an inherently intimate product.<\/p>\n<p style=\"text-align: justify;\"><strong>Which materials excite you today, and where do you see the future of eyewear design heading?<br \/><\/strong>I am particularly drawn to additive manufacturing. I had the opportunity to pioneer 3D printing in eyewear back in 2011, and it continues to evolve. Despite its limitations, it remains one of the most direct ways to translate an idea into form, and it is a field where incremental improvements happen constantly. Smart eyewear is developing in interesting ways, but it is not yet fully integrated into everyday life. More research and development is needed before it can reach a broader audience. At the same time, the industry must place greater emphasis on sustainability, especially in addressing pre-consumer waste. Encouraging stronger solutions in this area is a shared responsibility for both designers and consumers.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-625596509\" class=\"col medium-5 small-12 large-5\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1249139305\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:100%;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"720\" src=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/05\/yabancirop_1.jpg\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/05\/yabancirop_1.jpg 600w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/05\/yabancirop_1-250x300.jpg 250w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1249139305 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_2068990011\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:120%;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"720\" src=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/05\/yabancirop_4.jpg\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/05\/yabancirop_4.jpg 600w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/05\/yabancirop_4-250x300.jpg 250w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_2068990011 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<p style=\"text-align: justify;\"><strong>What are the key directions in eyewear for 2026, and how are they reflected in \u00d8rgreen\u2019s collections?<br \/><\/strong>I do not spend much time on trend research. I tend to rely on intuition, my team, and our own data. At \u00d8rgreen, you will see a stronger focus on sculptural detailing across sheet titanium, acetate, and 3D printing. Well-placed chamfers and surface refinements can elevate even the simplest cut. At the same time, with Nyhavn, we are exploring reduction, offering designs that focus purely on outline and colour.<\/p>\n<p style=\"text-align: justify;\"><strong>Do you prefer bold colour or a more minimal palette, and how are customers approaching colour today?<br \/><\/strong>There is no single formula. It is not about choosing between bold or minimal, but about creating a clear and meaningful connection with the wearer. What matters to me is clarity and emotion. A minimal design can gain depth through colour, even if it is applied subtly, such as on the inside of a frame. At the same time, colour alone cannot compensate for weak design. Personally, I tend to favour a monocolour approach.<\/p>\n<p style=\"text-align: justify;\"><strong>Outside of work, what inspires you and does it influence your design process?<br \/><\/strong>I have a strong appreciation for food, and Copenhagen offers an incredible scene. I enjoy turning meals into a personal reward and a shared experience. I also like to keep a craft project going at all times. Costume making is something I return to frequently, combining different techniques from electronics to sculpting and sewing. I am particularly drawn to character design and the reactions it creates, and this definitely feeds back into my work.<\/p>\n<p style=\"text-align: justify;\"><strong>Looking at eyewear history, which designers or creations have influenced you the most?<br \/><\/strong>There are, of course, iconic designs in eyewear, but I tend to look beyond the industry. Focusing only on eyewear can easily lead to repetitive and referential ideas. Jasper Morrison has been a significant influence on me as an industrial designer. More recently, I have been exploring Danish designers such as Finn Juhl and Grete Jalk to better understand the design tradition that \u00d8rgreen is part of.<\/p>\n<p><strong>Source: Eyestylist<\/strong><\/p>\n<p class=\"alt-font\" style=\"text-align: right;\"><strong>May 2026<\/strong><\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":63154,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[311],"tags":[],"class_list":["post-63171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-yabanci-roportaj-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/posts\/63171","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/comments?post=63171"}],"version-history":[{"count":6,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/posts\/63171\/revisions"}],"predecessor-version":[{"id":63177,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/posts\/63171\/revisions\/63177"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/media\/63154"}],"wp:attachment":[{"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/media?parent=63171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/categories?post=63171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/tags?post=63171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}