{"id":62535,"date":"2026-05-10T17:11:04","date_gmt":"2026-05-10T14:11:04","guid":{"rendered":"https:\/\/www.4eyes.com.tr\/?p=62535"},"modified":"2026-05-10T18:38:08","modified_gmt":"2026-05-10T15:38:08","slug":"goz-luks-optik","status":"publish","type":"post","link":"https:\/\/www.4eyes.com.tr\/en\/goz-luks-optik\/","title":{"rendered":"G\u00f6z-L\u00fcks Optik"},"content":{"rendered":"<div class=\"row\"  id=\"row-214272232\">\n\n\t<div id=\"col-327751592\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_2067861322\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"446\" src=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/05\/toptanci_b.jpg\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/05\/toptanci_b.jpg 770w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/05\/toptanci_b-300x174.jpg 300w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/05\/toptanci_b-768x445.jpg 768w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/05\/toptanci_b-600x348.jpg 600w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_2067861322 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n<h1 style=\"text-align: center;\"><strong>G\u00f6z-L\u00fcks Optik<\/strong><\/h1>\n<h2 style=\"text-align: center;\"><strong>Driven by a Passion for the Profession<\/strong><\/h2>\n<blockquote>\n<p style=\"text-align: center;\"><strong><em>\u201cSilmo Istanbul is a very valuable platform, especially in terms of enabling national manufacturers to establish direct contact with international visitors.\u201d<\/em><\/strong><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\"><strong>Hello Mr. Aydo\u011fan, could you share with our readers the founding story of G\u00f6z-L\u00fcks Optik and the point it has reached today?<br \/>\n<\/strong>Hello, I am Erol Aydo\u011fan. The foundation of G\u00f6z-L\u00fcks Optik is built on the accumulation of nearly 40 years of experience in retail, manufacturing, and nonprofit organizations. Throughout this period, being part of the optical profession has not only been a job for me but also a great source of pride. Being able to touch people\u2019s eye health and to be part of a process that contributes to their quality of life has always made my profession more meaningful. I can say that I have never done a job I did not enjoy throughout my professional life. By placing commercial concerns in the background most of the time, I have tried to carry out this work primarily with a love for the profession. For this reason, I have always seen my identity as a retailer as the most valuable aspect of my professional journey. During this process, I had the opportunity to closely understand almost every aspect of the sector. In the past 10 years, we have carried this experience into a more corporate structure with a focus on branding and exports. Today, we continue our journey as a company that delivers products manufactured in Turkey to different markets, serves as the distributor of valuable brands we select from countries such as France and Italy, and aims to grow with its own brand.<\/p>\n<div class=\"row\"  id=\"row-1822609325\">\n\n\t<div id=\"col-234422834\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<div class=\"row\"  id=\"row-252969602\">\n\n\t<div id=\"col-1065972386\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1867559782\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:100%;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1200\" src=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/05\/toptanci_1.jpg\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/05\/toptanci_1.jpg 1000w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/05\/toptanci_1-250x300.jpg 250w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/05\/toptanci_1-853x1024.jpg 853w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/05\/toptanci_1-768x922.jpg 768w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/05\/toptanci_1-600x720.jpg 600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1867559782 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_832840286\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:115%;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1200\" src=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/05\/toptanci_6.jpg\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/05\/toptanci_6.jpg 1000w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/05\/toptanci_6-250x300.jpg 250w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/05\/toptanci_6-853x1024.jpg 853w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/05\/toptanci_6-768x922.jpg 768w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/05\/toptanci_6-600x720.jpg 600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_832840286 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1346430733\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:100%;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1200\" src=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/05\/toptanci_4.jpg\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/05\/toptanci_4.jpg 1000w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/05\/toptanci_4-250x300.jpg 250w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/05\/toptanci_4-853x1024.jpg 853w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/05\/toptanci_4-768x922.jpg 768w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/05\/toptanci_4-600x720.jpg 600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1346430733 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-242085043\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p style=\"text-align: justify;\"><strong>What kind of advantages has your strong experience in retail provided in managing your manufacturing and export activities?<br \/>\n<\/strong>Retail is the foundation of this business because it allows direct insight into the end consumer, the product usage process, and the needs of optical stores. This experience, extending from the laboratory to frame production, has contributed to making the right decisions in import and export processes. One of the main motivations behind our establishment was to carry this accumulated knowledge from retail into international markets. Today, we believe that we have successfully integrated this experience into our commercial structure. Knowledge gained in the field provides us with a significant advantage in anticipating which products will find a response in which markets. For this reason, we see the perspective coming from retail not only as our past but also as the main reference point for all the planning we carry out today.<\/p>\n<p style=\"text-align: justify;\"><strong>Could we get to know more closely the brands for which you hold the distributorship in Turkey?<br \/>\n<\/strong>We currently bring Nemezis Paris, Renaissance Lunette, Mango and Pull &amp; Bear brands to the Turkish market. When selecting the brands for which we take on distributorship, we pay attention to choosing brands that have reached a certain level of recognition in their own countries and have established a clear collection identity. We know that branding in the eyewear sector is a long term and costly process. For this reason, we attach importance to positioning both the brands we distribute and our own brand correctly through optical stores. Rather than advertising, we prefer to grow through direct communication and visits in the field. Since our approach is based on establishing a lasting presence rather than achieving quick results, we aim to grow our brands step by step through direct communication with stores. In this process, we carefully follow the feedback of optical stores and continuously improve our collection management accordingly.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<p style=\"text-align: justify;\"><strong>Could you tell us about your collaborations with optical frame manufacturers producing in Turkey?<br \/>\n<\/strong>One of the main areas of activity of our company is to deliver optical frames manufactured in Turkey to different countries, especially in the Balkans and North Africa. Increasing the presence of domestic production in international markets is an important source of motivation for us. In this direction, by developing sustainable collaborations with manufacturing companies, we aim to increase the recognition of both our brands and the products manufactured in our country. This process requires effort and patience, but we are moving forward with determination. We believe that products manufactured in Turkey have strong potential in terms of quality, and we are working to make this more visible in different markets. In the long term, we attach importance to building a structure that will contribute to the position of both our manufacturers and our country in the optical sector.<\/p>\n<div class=\"row\"  id=\"row-1942784578\">\n\n\t<div id=\"col-1568391704\" class=\"col medium-7 small-12 large-7\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p style=\"text-align: justify;\"><strong>Could you provide information about your export activities to North Africa and the Balkan countries?<br \/>\n<\/strong>For many companies manufacturing in Turkey, North Africa and the Balkan countries are among the first and most important markets for entering export activities. These regions contribute to the development of brands both in terms of competition and accessibility. We also aim to carry the experience we have gained in these markets to broader geographies. In the upcoming period, we plan to be more active in Europe and in different regions as well. We believe that export is a gradual process, and for this reason, we prefer to move forward step by step by evaluating each market within its own dynamics. By strengthening the relationships we have established in the countries we have reached so far, we aim to continue increasing the recognition of both our brand and the products manufactured in Turkey.<\/p>\n<p style=\"text-align: justify;\"><strong>What criteria and values do you take into consideration when selecting your dealers?<br \/>\n<\/strong>In dealer selection, our priority is always to work with business partners with whom we can establish clear and healthy communication. Trust is just as important to us as commercial planning. We do not believe that it is healthy to build long term collaborations without references and mutual alignment of intent. For this reason, while building our dealer network, we pay attention to establishing sustainable relationships based on mutual trust. In our approach, trade does not only mean selling products but also moving forward together. Therefore, we always prioritize creating a long term, mutually developing, and healthy communication ground with the companies we work with.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1215752019\" class=\"col medium-5 small-12 large-5\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_602356368\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:145%;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1200\" src=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/05\/toptanci_3.jpg\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/05\/toptanci_3.jpg 1000w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/05\/toptanci_3-250x300.jpg 250w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/05\/toptanci_3-853x1024.jpg 853w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/05\/toptanci_3-768x922.jpg 768w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/05\/toptanci_3-600x720.jpg 600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_602356368 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1155523735\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:135%;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1200\" src=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/05\/toptanci_5.jpg\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/05\/toptanci_5.jpg 1000w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/05\/toptanci_5-250x300.jpg 250w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/05\/toptanci_5-853x1024.jpg 853w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/05\/toptanci_5-768x922.jpg 768w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/05\/toptanci_5-600x720.jpg 600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1155523735 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<p style=\"text-align: justify;\"><strong>Your after sales services are known to be at high standards within the sector. What kind of approach do you adopt in this process?<br \/>\n<\/strong>One of the strong aspects of the optical sector in Turkey is the quality of after sales services. We believe that this approach plays an important role in the preference for domestic production. Within our company, we closely monitor after sales processes and prioritize the satisfaction of both our business partners and end users. We believe that mutual satisfaction forms the foundation of sustainable business relationships. We also strive to maintain this approach with the same level of care in the markets where we export. Because we believe that the quality of after sales services is one of the most important factors that directly affect trust in a brand.<\/p>\n<p style=\"text-align: justify;\"><strong>How do you build G\u00f6z-L\u00fcks Optik\u2019s structure that adapts quickly to innovations in the sector?<br \/>\n<\/strong>In order to remain active in the sector, we have to closely follow innovations. We regularly visit international fairs, take part as participants, and examine developments on site. In addition, we continue to learn constantly about production techniques and collection structures. We believe that change is a necessity for our sector and we act accordingly. Following global developments on site contributes to shaping both our product approach and our market strategy in a healthier way. For this reason, we see staying open to learning and closely monitoring the transformation in the sector as a natural part of our working culture.<\/p>\n<p style=\"text-align: justify;\"><strong>What kind of contributions does operating within the structure of Via And Optik Grup provide to your company?<br \/>\n<\/strong>Via And Optik is not only a group structure for us but also the starting point of our experience coming from retail. Many years of field experience form the basis of the steps we take today. Progressing with a strong team structure has been one of our most important advantages in this process. The synergy created by this unity contributes to both our commercial and corporate development. Thanks to the perspective gained from retail experience, we are able to read the sector more closely and shape our decisions on a stronger foundation. I believe that the corporate memory provided by this structure is also an important guide for our future steps.<\/p>\n<p style=\"text-align: justify;\"><strong>What are the short and medium term goals of G\u00f6z-L\u00fcks Optik? Are new markets or new brands on your agenda?<br \/>\n<\/strong>As a developing company, new markets and new product groups are always on our agenda. Expanding our current export network and increasing the visibility of our brand in more countries are among our primary goals. In addition, we attach importance to continuing to learn from the sector and moving forward with more solid steps. In particular, we aim to continue our efforts to ensure that products manufactured in Turkey take place in more markets. In the upcoming period, we want to both strengthen our existing collaborations and increase the international visibility of our brand by expanding into new markets.<\/p>\n<p style=\"text-align: justify;\"><strong>What are your views on Silmo Istanbul Optical Fair? How do you evaluate the fair\u2019s contributions to the sector?<br \/>\n<\/strong>I believe that Silmo Istanbul plays an important role in terms of the international visibility of the Turkish optical sector. I believe that the attention our manufacturers give to details is a determining factor in the branding process. Such organizations both strengthen communication within the sector and offer an opportunity to introduce Turkey\u2019s manufacturing strength to the world. I think the fair is a very valuable platform, especially in terms of enabling domestic manufacturers to establish direct contact with international visitors. I believe that such organizations will continue to make significant contributions to the development of our sector and its expansion to global markets.<\/p>\n<p style=\"text-align: justify;\"><strong>Thank you for this valuable interview. Lastly, what would you like to say about 4 your eyes magazine?<br \/>\n<\/strong>The optical magazine, 4 your eyes, fulfills an important need for both manufacturers and optical stores by making developments in the sector accessible through a consistent and high quality publishing approach. At a time when digitalization is accelerating, I believe that maintaining both print and digital publishing together provides an important contribution to the sector. It undertakes a valuable role in bringing new products and developments together with its readers. On this occasion, I congratulate the entire team for their efforts and wish them continued success in their work.<\/p>\n<p class=\"alt-font\" style=\"text-align: right;\"><strong>April 2026<\/strong><\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":62529,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[310],"tags":[],"class_list":["post-62535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-toptanci-roportajlari-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/posts\/62535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/comments?post=62535"}],"version-history":[{"count":3,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/posts\/62535\/revisions"}],"predecessor-version":[{"id":62538,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/posts\/62535\/revisions\/62538"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/media\/62529"}],"wp:attachment":[{"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/media?parent=62535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/categories?post=62535"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/tags?post=62535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}