{"id":61985,"date":"2026-04-04T19:33:35","date_gmt":"2026-04-04T16:33:35","guid":{"rendered":"https:\/\/www.4eyes.com.tr\/?p=61985"},"modified":"2026-04-04T20:57:16","modified_gmt":"2026-04-04T17:57:16","slug":"rodenstock-eyewear","status":"publish","type":"post","link":"https:\/\/www.4eyes.com.tr\/en\/rodenstock-eyewear\/","title":{"rendered":"Rodenstock Eyewear"},"content":{"rendered":"<div class=\"row\"  id=\"row-387211772\">\n\n\t<div id=\"col-1896273178\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1417177115\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"446\" src=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/04\/yabancirop_b.jpg\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/04\/yabancirop_b.jpg 770w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/04\/yabancirop_b-300x174.jpg 300w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/04\/yabancirop_b-768x445.jpg 768w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/04\/yabancirop_b-600x348.jpg 600w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1417177115 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n<h1 style=\"text-align: center;\"><strong>Rodenstock Eyewear<\/strong><\/h1>\n<h2 style=\"text-align: center;\"><strong>Turning Lightness Into An Experience<\/strong><\/h2>\n<blockquote>\n<p style=\"text-align: center;\"><strong><em>\u201cFor us, eyewear becomes a true design object only through the perfect harmony of aesthetics and function.\u201d<\/em><\/strong><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Rodenstock Eyewear presents a strong identity shaped around lightness and precision as a well established brand that brings together German engineering heritage with a contemporary design perspective. Placing the principles of functionality and minimalism rooted in the Bauhaus philosophy at the centre of its designs, the brand aims to deliver superior wearing comfort, perfect fit and long lasting performance with every frame. Advancing through a holistic approach in which aesthetic decisions evolve simultaneously with technical engineering processes, the brand transforms design not only into a visual expression but also into measurable performance. Developed through data driven engineering, Rodenstock eyewear seeks to go beyond industry standards in quality and establish a new benchmark of excellence. Bringing tradition and innovation together in a balanced way, the brand treats optical precision not merely as a technical feature but as a fundamental value shaping its design language. Since becoming part of the De Rigo Group, the brand has further expanded its international distribution strength while making its technical expertise more visible on a global scale and continuing to strategically reinforce its position within the premium segment. We present to our readers an interview with Rodenstock Eyewear Global Brand Director Stefan Kutschereuter, discussing the values on which the brand has repositioned itself, how it is strengthening its presence in the premium segment, the feedback received from partners and its new communication campaigns.<\/p>\n<div class=\"row\"  id=\"row-1724315967\">\n\n\t<div id=\"col-1394789311\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<div class=\"row\"  id=\"row-436132126\">\n\n\t<div id=\"col-965941253\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1860643962\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1500\" src=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/04\/rodenstock_3.jpg\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/04\/rodenstock_3.jpg 1200w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/04\/rodenstock_3-240x300.jpg 240w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/04\/rodenstock_3-819x1024.jpg 819w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/04\/rodenstock_3-768x960.jpg 768w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/04\/rodenstock_3-600x750.jpg 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1860643962 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1147649787\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:115%;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1500\" src=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/04\/rodenstock_2.jpg\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/04\/rodenstock_2.jpg 1200w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/04\/rodenstock_2-240x300.jpg 240w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/04\/rodenstock_2-819x1024.jpg 819w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/04\/rodenstock_2-768x960.jpg 768w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/04\/rodenstock_2-600x750.jpg 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1147649787 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-650518115\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p style=\"text-align: justify;\"><strong>Rodenstock Eyewear has been changing how it presents itself. What led to this repositioning, and how would you describe where the brand is heading now?<br \/><\/strong>I believe that long-term success is driven by a clear strategy and a strong, well-structured organisation. For sustainable growth, you need the right products, a compelling price-performance ratio, and a brand story that is authentic. From the very beginning, our priorities have been clear: we\u2019ve reshaped both our product direction and our brand messaging around our core Dna. Our brand strategy and positioning are built on a clear foundation of creating a distinctive collection that highlights lightness, innovation, and premium quality materials. Rodenstock is deeply rooted in the minimalist Bauhaus philosophy, where lightness and precision meet German engineering. This mindset guides everything we do and continues to shape the future of our collections.<\/p>\n<p style=\"text-align: justify;\"><strong>What are you hearing from opticians and distributors so far? Have any reactions to the new direction stood out?<br \/><\/strong>Rodenstock, as a brand, enjoys a high level of trust worldwide and is a true pioneer in the field of optics. The feedback from international markets on our new brand direction has been overwhelmingly positive. It\u2019s not just about the new collection &#8211; our partners are also experiencing the value the brand brings to their day-to-day business. Customers immediately notice a Rodenstock frame\u2019s light, comfortable fit.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<p style=\"text-align: justify;\"><strong>Rodenstock Eyewear became part of De Rigo a few years ago. How has this shaped the collection and the brand\u2019s role within the group?<br \/><\/strong>De Rigo is a truly global player in the eyewear industry, driven by a clear strategic vision and, above all, by dedicated and passionate people. The company stands out with a strong and distinctive brand portfolio, and the integration of Rodenstock Eyewear has further strengthened the De Rigo premium division. Rodenstock Eyewear brings technical expertise, innovation, and genuine engineering excellence to the portfolio. Each model in our collection reflects our unwavering commitment to the philosophy of lightness. This principle is non negotiable for us. Any concept that does not align with this approach is not included in our collection, and every Rodenstock frame is developed by our team in Munich. We handle everything, from the first idea to design, technical development, and the prototype. Our close collaboration with the headquarters in Italy is essential. That tight connection ensures precision, quality, and continuous improvement throughout the entire process.<\/p>\n<div class=\"row\"  id=\"row-1612625137\">\n\n\t<div id=\"col-969263832\" class=\"col medium-7 small-12 large-7\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p style=\"text-align: justify;\"><strong>How are you keeping Rodenstock\u2019s heritage in optical precision alive in the eyewear collection while also aiming for a more modern look?<br \/><\/strong>Rodenstock is a strong and highly trusted brand in the optical industry. Their exceptional fit and outstanding wearing comfort\u2014core pillars of our brand promise\u2014are consistently praised across global markets. Our engineering team in Munich ensures that every product meets the highest standards. The designers in our studio also carry an engineering mindset, each ideally representing the standards of German engineering. By bringing design and engineering together, we develop innovative technical solutions that elevate aesthetic excellence to the highest level. In this way, we combine stability and durability with lightweight and refined designs. We work closely with Rodenstock on all strategic decisions, leveraging their decades of expertise and data-driven insights. This partnership enables us to achieve outstanding precision and comfort in every frame of our collection.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1917022106\" class=\"col medium-5 small-12 large-5\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1778486911\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:173%;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1500\" src=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/04\/rodenstock_4.jpg\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/04\/rodenstock_4.jpg 1200w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/04\/rodenstock_4-240x300.jpg 240w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/04\/rodenstock_4-819x1024.jpg 819w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/04\/rodenstock_4-768x960.jpg 768w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/04\/rodenstock_4-600x750.jpg 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1778486911 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<p style=\"text-align: justify;\"><strong>The collection feels more focused than before. How would you define your current design direction?<br \/><\/strong>For us, eyewear is a true design object only through the perfect interplay of aesthetics and function. Our design concept is therefore built on timeless design combined with innovative technical details. At Rodenstock, we strongly believe in one simple principle: form follows lightness. Guided by this vision, our design and engineering team in Munich continuously focuses on developing innovative solutions that respond to the needs of both end users and opticians. As our design team in Munich always says, \u201cWe don\u2019t just design eyewear, we craft an experience.\u201d An experience rooted in clarity, precision, and effortless simplicity.<\/p>\n<p style=\"text-align: justify;\"><strong>What new tools or materials are you giving your partners to help them share the updated Rodenstock story in their stores?<br \/><\/strong>I\u2019m convinced that lasting success comes to brands that stand for a clear, authentic purpose\u2014and have the courage to be different. With our new Rodenstock Eyewear campaign, Experience Lightness, we\u2019re bringing that purpose to life. Each Rodenstock series is unique, with its own technical innovations and design features, yet they all share one defining quality: exceptional lightness paired with timeless design. We\u2019ve also developed an entirely new POS experience to complement the Experience Lightness campaign, reflecting Rodenstock\u2019s core values in a tangible, engaging way.<\/p>\n<p style=\"text-align: justify;\"><strong>What\u2019s next for Rodenstock Eyewear? What can people expect in terms of new products or the development of the brand over the next couple of years?<br \/><\/strong>What\u2019s next for Rodenstock Eyewear is a clear focus on strengthening our position as a premium, technical brand in the world of eyewear. In the coming years, every new release will reflect a seamless balance of innovation, lightness, and timeless design, while staying true to our technical Dna and strong, recognisable brand identity. We will continue to invest in new materials, advanced production technologies, and intelligent design solutions that make eyewear not only lighter and more comfortable, but also more precise and functional than ever before. At the same time, we will further refine the Rodenstock design language\u2014clean, minimal, and purposeful\u2014always guided by our philosophy of \u201cform follows lightness\u201d.<\/p>\n<p><strong>Source: 20\/20 Europe<\/strong><\/p>\n<p class=\"alt-font\" style=\"text-align: right;\"><strong>March 2026<\/strong><\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":61971,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[311],"tags":[],"class_list":["post-61985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-yabanci-roportaj-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/posts\/61985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/comments?post=61985"}],"version-history":[{"count":4,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/posts\/61985\/revisions"}],"predecessor-version":[{"id":62031,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/posts\/61985\/revisions\/62031"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/media\/61971"}],"wp:attachment":[{"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/media?parent=61985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/categories?post=61985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/tags?post=61985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}