{"id":61939,"date":"2026-04-04T17:34:14","date_gmt":"2026-04-04T14:34:14","guid":{"rendered":"https:\/\/www.4eyes.com.tr\/?p=61939"},"modified":"2026-04-04T17:44:37","modified_gmt":"2026-04-04T14:44:37","slug":"saydam-optik","status":"publish","type":"post","link":"https:\/\/www.4eyes.com.tr\/en\/saydam-optik\/","title":{"rendered":"Saydam Optik"},"content":{"rendered":"<div class=\"row\"  id=\"row-2053665426\">\n\n\t<div id=\"col-658067793\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1629765470\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"446\" src=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/04\/satis_b.jpg\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/04\/satis_b.jpg 770w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/04\/satis_b-300x174.jpg 300w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/04\/satis_b-768x445.jpg 768w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/04\/satis_b-600x348.jpg 600w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1629765470 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-252236710\" class=\"text\">\n\t\t\n<h2 class=\"uppercase\">SAYDAM OPT\u0130K<\/h2>\n<h3 class=\"thin-font\">A Store Built on Experience and Trust<\/h3>\n\t\t\n<style>\n#text-252236710 {\n  text-align: center;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-1692048236\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1692048236 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n<blockquote>\n<p style=\"text-align: center;\">\u201cI believe Silmo Istanbul is also a guiding light for opticianry students and for our young colleagues who are planning and shaping their future in the sector.\u201d<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\"><strong>Hello Mr. Saydam. Could you please introduce yourself and tell us how your business life began and how you entered the optical sector?<br \/><\/strong>Hello, I am Oytun Saydam. I was born in Malazgirt in 1984 as the child of a civil servant family. I started my business life in 2008 in different sectors such as technology, electronics and Gsm. For many years I operated in import, export, wholesale and retail sales as well as technical service and spare parts. This process provided me with a strong foundation both in commercial discipline and customer relations. My introduction to the optical sector happened thanks to crossing paths with Enes Kadir Yaman, who is now my business partner. When his opticianry education and sector experience came together with my commercial background, the idea of starting a new journey emerged naturally.<\/p>\n<p style=\"text-align: justify;\"><strong>The result of this partnership was Saydam Optik. Could you talk about the process of establishing your store and the contributions of your partnership to your business?<br \/><\/strong>We turned our store idea into a concrete project in the summer of 2023. We decided on a location in Adapazar\u0131, the central district of Sakarya, at a point opening onto \u00c7ark Street with very dense pedestrian traffic. In selecting the location, we evaluated criteria such as ease of transportation, the presence of nearby healthcare businesses and pharmacies, and proximity to the city square. By visiting Silmo Istanbul we took important steps regarding brand agreements and the store infrastructure. Thanks to this planning, which progressed simultaneously with the architectural process, we were able to bring the store to life in a short time. Throughout my business life I have observed that people who truly love their work and carry it out with dedication always make a difference. Mr. Enes is someone who grew up in the sector, completed his education in this field and knows store operations closely. I, on the other hand, have more experience on the commercial structure, organization and business development side. When these two different backgrounds came together, a strong balance emerged. Over time we built not only a business partnership but also a strong bond of friendship. As we grow the store together, I can say that we move forward shoulder to shoulder.<\/p>\n<div class=\"row\"  id=\"row-434707119\">\n\n\t<div id=\"col-1177450941\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_2115996971\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1500\" src=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/04\/FIM08229.jpg\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/04\/FIM08229.jpg 1200w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/04\/FIM08229-240x300.jpg 240w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/04\/FIM08229-819x1024.jpg 819w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/04\/FIM08229-768x960.jpg 768w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/04\/FIM08229-600x750.jpg 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_2115996971 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1763920232\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:105%;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1500\" src=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/04\/FIM08265.jpg\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/04\/FIM08265.jpg 1200w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/04\/FIM08265-240x300.jpg 240w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/04\/FIM08265-819x1024.jpg 819w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/04\/FIM08265-768x960.jpg 768w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/04\/FIM08265-600x750.jpg 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1763920232 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_233994997\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:115%;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1500\" src=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/04\/FIM08230.jpg\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/04\/FIM08230.jpg 1200w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/04\/FIM08230-240x300.jpg 240w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/04\/FIM08230-819x1024.jpg 819w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/04\/FIM08230-768x960.jpg 768w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/04\/FIM08230-600x750.jpg 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_233994997 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-2011319708\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p style=\"text-align: justify;\"><strong>In a short time you started working with world brands and boutique brands. What kind of strategy did you follow when selecting brands?<br \/><\/strong>When planning the store, our main goal was to build a sense of trust. The originality of the products, the price performance balance and the customer profile we wanted to address were at the center of our decisions. While world brands create trust in consumers, boutique brands give the store character. By following current trends, brands with strong marketing power and models that resonate on social media, we created a balanced portfolio. In fact our approach was simple, but presenting the right product at the right time and in the right way was the most important point. Companies such as Luxottica, De Rigo and Safilo Group include many globally known brands within their structure. Working with these brands requires meeting certain commercial criteria. After completing agreements with these large companies, our portfolio became significantly stronger. In particular, strong after sales services provide a great advantage in terms of customer trust. We were aware that such collaborations are very valuable for a new store both in terms of recognition and building trust.<\/p>\n<p style=\"text-align: justify;\"><strong>Your store design offers a simple and reassuring atmosphere. What were your priorities when planning the interior architecture?<br \/><\/strong>We believe it is important to entrust the right job to the right people. When Mr. Enes\u2019s years of retail experience, my commercial observations and professional architectural support came together, a balanced result emerged. We had an area of approximately 40 square meters and we needed to use this space with maximum efficiency. We paid attention to ensuring that every centimeter of the area had a function. In this way we created a small but strong store identity. Our goal was to establish a layout that feels visually spacious while also being operationally functional. The shelving systems, showcases and workshop area were planned to support the sales flow. Despite the limited space we created a structure where we can display approximately 3,000 products in an orderly and understandable way. Our aim was for customers to feel trust and simplicity rather than confusion the moment they enter the store.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<p style=\"text-align: justify;\"><strong>You managed to establish a strong stock structure during a period when supply processes became more difficult. How did you manage this process?<br \/><\/strong>In the post pandemic period supply chains were quite challenging. However, the fact that we had already contacted some companies before the store opened provided an advantage. Even though we could not reach all the brands we had planned at the opening, we quickly included the products we were able to access in our stock system. Although many brands could not make it to the store opening, we made every effort to add as many products as possible to our inventory and our preliminary accounting system. The location of our store also enabled us to receive positive feedback very quickly from the first day of opening. In addition, we invested early in technical service and workshop infrastructure for our store. We believe that one of the most important advantages and freedoms of being a street store lies here. Thanks to our spare parts and service preparation, we can respond to customer needs immediately.<\/p>\n<p style=\"text-align: justify;\"><strong>Your participation in De Rigo\u2019s Vogue presentation event in Bodrum was a remarkable development. What does this invitation mean for you?<br \/><\/strong>As we continue our journey with Saydam Optik and turn our dreams into reality, the successful progress of our sales gave us the courage to hold more product stock. Being invited to such presentations by major companies like De Rigo was certainly among our plans. However, these types of events usually require a purchasing quota. In the province where we operate there were only five stores capable of meeting this quota. Being added to this invitation as a +1 store in our first year after opening showed that we had achieved the right momentum in a short time. This situation may be perceived as ordinary for some optical stores, but we see a newly opened optical store proving itself in such a short period as a success story and we welcome it with pride and happiness.<\/p>\n<div class=\"row\"  id=\"row-2098338238\">\n\n\t<div id=\"col-1964617824\" class=\"col medium-7 small-12 large-7\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p style=\"text-align: justify;\"><strong>We know that you have agreements with trade unions. What was your main aim with these collaborations and how did they affect your store traffic?<br \/><\/strong>The Marmara Region hosts about 60 percent of our country\u2019s factories. The city where we are located is an industrial center for many well known brands and all of them are registered with trade unions. Considering these factors, we planned to increase our store traffic by offering privileges to union members. In fact this means a mutual loyalty agreement. With the support of my close circle and especially my father, who is a bureaucrat, we also held meetings with unions in the field of education. By bringing these meetings together on common ground, we offered privileges such as discounts and campaigns to union members. In this way we were able to connect the brands we carry with the right consumers.<\/p>\n<p style=\"text-align: justify;\"><strong>As Saydam Optik, what are your main criteria for achieving customer satisfaction?<br \/><\/strong>In all my previous business experiences I have always seen the customer not merely as someone who makes a purchase, but as a benefactor with whom we build a long term relationship based on trust. Since the optical sector is directly connected with health, we act with even greater sensitivity in this regard. Because their health is involved, guiding customers correctly is extremely important. In optical eyewear, directing customers toward the right lens and frame selection is essential. With sunglasses, our priority is to explain clearly that they are not just accessories but also have protective features that contribute to eye health. We are certain that customer satisfaction, trust and respect can only be achieved under these conditions. We also believe that the greatest indicator of satisfaction is returning customers. Thanks to the customers who visit our store again with their satisfaction and positive feedback, we see that we are on the right path and we take rightful pride in this.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1876046390\" class=\"col medium-5 small-12 large-5\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_392125824\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:150%;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1500\" src=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/04\/FIM08234.jpg\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/04\/FIM08234.jpg 1200w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/04\/FIM08234-240x300.jpg 240w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/04\/FIM08234-819x1024.jpg 819w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/04\/FIM08234-768x960.jpg 768w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/04\/FIM08234-600x750.jpg 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_392125824 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1143494846\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:167%;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1500\" src=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/04\/FIM08253.jpg\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/04\/FIM08253.jpg 1200w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/04\/FIM08253-240x300.jpg 240w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/04\/FIM08253-819x1024.jpg 819w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/04\/FIM08253-768x960.jpg 768w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2026\/04\/FIM08253-600x750.jpg 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1143494846 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<p style=\"text-align: justify;\"><strong>How do you evaluate the development of the Silmo Istanbul Optical Fair and its contribution to the sector?<br \/><\/strong>Every year optical stores, manufacturers and distributors meet at the Silmo Istanbul Optical Fair. I believe Silmo Istanbul is also a guiding light for opticianry students and for our young colleagues who are planning and shaping their future in the sector. At the fair we have the opportunity to meet companies and colleagues who come from abroad. We are able to follow all technologies, trends and innovations related to the sector and its future. We believe that Silmo Istanbul, which brings our colleagues together, is a very important organization for our sector and creates a sincere environment of business partnership without overlooking any business whether small or large.<\/p>\n<p style=\"text-align: justify;\"><strong>Thank you for your valuable interview. Finally, we would like to hear your thoughts about 4 your eyes.<br \/><\/strong>Thank you for giving us a place in this issue. I should mention that my partner Enes has been a reader of 4 your eyes since 2014 and being featured in your magazine carries a special value especially for him. 4 your eyes is an important publication that keeps our sectoral knowledge and ideas up to date with its strong content. We thank the entire team for your contribution and effort for the sector and wish you continued success in your work.<\/p>\n<p style=\"text-align: right;\"><strong>March 2026<\/strong><\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Yurt i\u00e7indeki m\u00fc\u015fterilerimizle bir araya gelirken, yurt d\u0131\u015f\u0131ndan kat\u0131l\u0131m\u0131n\u0131n olduk\u00e7a fazla olmas\u0131 sebebiyle ihracat anlam\u0131nda da Silmo \u0130stanbul\u2019un katk\u0131lar\u0131n\u0131 yads\u0131yamay\u0131z.<\/p>\n","protected":false},"author":2,"featured_media":61936,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[309],"tags":[],"class_list":["post-61939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-satis-noktasi-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/posts\/61939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/comments?post=61939"}],"version-history":[{"count":2,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/posts\/61939\/revisions"}],"predecessor-version":[{"id":61941,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/posts\/61939\/revisions\/61941"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/media\/61936"}],"wp:attachment":[{"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/media?parent=61939"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/categories?post=61939"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/tags?post=61939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}