{"id":58262,"date":"2025-12-17T21:50:24","date_gmt":"2025-12-17T18:50:24","guid":{"rendered":"https:\/\/www.4eyes.com.tr\/?p=58262"},"modified":"2025-12-17T21:51:31","modified_gmt":"2025-12-17T18:51:31","slug":"zeiss-strengthens-its-xr-capabilities","status":"publish","type":"post","link":"https:\/\/www.4eyes.com.tr\/en\/zeiss-strengthens-its-xr-capabilities\/","title":{"rendered":"Zeiss Strengthens Its XR Capabilities"},"content":{"rendered":"<div class=\"row\"  id=\"row-1905164255\">\n\n\t<div id=\"col-1346866834\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-2026652749\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1150237295\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p style=\"text-align: justify;\">\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1723767737\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"446\" src=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2025\/12\/Zeiss.jpg\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2025\/12\/Zeiss.jpg 770w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2025\/12\/Zeiss-300x174.jpg 300w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2025\/12\/Zeiss-768x445.jpg 768w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2025\/12\/Zeiss-600x348.jpg 600w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1723767737 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n  <div id=\"page-header-1565717249\" class=\"page-header-wrapper\">\n  <div class=\"page-title hrf light simple-title\">\n\n    \n    <div class=\"page-title-inner container align-center text-center flex-row-col medium-flex-wrap\" >\n              <div class=\"title-wrapper flex-col\">\n          <h1 class=\"entry-title mb-0\">\n            Zeiss Strengthens Its XR Capabilities          <\/h1>\n        <\/div>\n                    <div class=\"title-content flex-col\">\n        <div class=\"title-breadcrumbs pb-half pt-half\"><\/div>      <\/div>\n    <\/div>\n\n       <\/div>\n    <\/div>\n  \n<p style=\"text-align: justify;\">Zeiss has announced the creation of a new strategic business unit, \u201cZeiss Extended Reality,\u201d to strengthen its activities in the field of extended reality (XR). The new unit now operates alongside Zeiss Vision Care, one of the world\u2019s leading manufacturers of eyeglass lenses and ophthalmic instruments, forming the Zeiss Consumer Markets segment. The company emphasizes that clear vision is essential for users to fully experience XR technologies, including virtual (VR), mixed (MR), and augmented reality (AR). For nearly a decade, Zeiss teams have been developing specialized products and solutions to ensure that users with visual impairments can enjoy XR to its fullest. By bringing these efforts together under a single umbrella, Zeiss Extended Reality will now offer partners high-quality XR corrective lenses, optical systems, and end-to-end integration solutions. Tooz, fully acquired by Zeiss in 2023, focuses on developing optical solutions and reference designs for see-through AR devices. Since its founding in 2015, Tooz\u2019s primary goal has been the seamless integration of prescription solutions into AR optics, ensuring compatibility with ophthalmic mass production. With this strategic move, Zeiss positions itself strongly in the XR market, aiming to make XR products accessible to all users who require vision correction.<\/p>\n<p style=\"text-align: right;\"><span style=\"font-size: 85%;\"><strong>December 2025<\/strong><\/span><\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":58254,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[247],"tags":[],"class_list":["post-58262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/posts\/58262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/comments?post=58262"}],"version-history":[{"count":1,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/posts\/58262\/revisions"}],"predecessor-version":[{"id":58263,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/posts\/58262\/revisions\/58263"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/media\/58254"}],"wp:attachment":[{"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/media?parent=58262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/categories?post=58262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/tags?post=58262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}