{"id":57034,"date":"2025-11-26T23:38:42","date_gmt":"2025-11-26T20:38:42","guid":{"rendered":"https:\/\/www.4eyes.com.tr\/?p=57034"},"modified":"2025-11-27T00:00:35","modified_gmt":"2025-11-26T21:00:35","slug":"hoffmann-natural-x-press-eyewear","status":"publish","type":"post","link":"https:\/\/www.4eyes.com.tr\/en\/hoffmann-natural-x-press-eyewear\/","title":{"rendered":"Hoffmann Natural x Press Eyewear"},"content":{"rendered":"<div class=\"row\"  id=\"row-829600663\">\n\n\t<div id=\"col-1519544943\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1384863815\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"446\" src=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2025\/11\/yabanci_b.jpg\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2025\/11\/yabanci_b.jpg 770w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2025\/11\/yabanci_b-300x174.jpg 300w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2025\/11\/yabanci_b-768x445.jpg 768w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2025\/11\/yabanci_b-600x348.jpg 600w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1384863815 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n<h1 style=\"text-align: center;\"><strong>Hoffmann Natural x Press Eyewear<\/strong><\/h1>\n<h2 style=\"text-align: center;\"><strong>Where Passion Shapes Solid Collaboration<\/strong><\/h2>\n<blockquote>\n<p style=\"text-align: center;\"><strong><em>Hoffmann Natural and Press Eyewear, united by a shared passion for natural buffalo horn, prove once again the power of collaboration in the eyewear industry.<\/em><\/strong><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Germany\u2019s premium brand Hoffmann Natural Eyewear, based in the Eifel region, has been a pioneer in buffalo horn since 1978, showcasing the unique and superior qualities of this natural and sustainable material through its exceptional collections. At Hoffmann, this natural material transforms into bold shapes, modern color palettes, and contemporary, original designs, drawing its true strength from the brand\u2019s passion for eyewear and dedication to superior craftsmanship. Since 2024, Hoffmann\u2019s atelier has not only produced its own collections but has also engaged in a growing collaboration with Jeff Press, the founder and creative director of Press Eyewear, whose experience of over 20 years in iconic brands such as Robert Marc NYC and Morgenthal Frederics has shaped American eyewear design. We present an interview with Wolfgang Thelen, Owner of Hoffmann Natural Eyewear, and Jeff Press, Founder and Creative Director of Press Eyewear, about how a shared passion for eyewear, and specifically for natural buffalo horn, has evolved into a transatlantic collaboration.<\/p>\n<div class=\"row\"  id=\"row-943273262\">\n\n\t<div id=\"col-600804187\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<div class=\"row\"  id=\"row-2013066956\">\n\n\t<div id=\"col-243696987\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_615485136\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:154%;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1466\" src=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2025\/11\/hofman5.jpg\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2025\/11\/hofman5.jpg 1200w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2025\/11\/hofman5-246x300.jpg 246w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2025\/11\/hofman5-838x1024.jpg 838w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2025\/11\/hofman5-768x938.jpg 768w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2025\/11\/hofman5-600x733.jpg 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_615485136 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1203319740\" class=\"col medium-8 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p style=\"text-align: justify;\"><strong>Hello Wolfgang and Jeff. Could you start by telling us when and where you first met?<br \/>\n<\/strong><strong>Wolfgang:<\/strong> Hello! Our first meeting actually dates back to 2002. Jeff came to visit our workshop in the Eifel region together with Richard Morgenthal, founder of the long-established luxury eyewear brand Morgenthal Frederics. That year was memorable for me in two ways: it was the year my daughter was born and also the beginning of our first creative collaborations, which excited both of us from the start.<\/p>\n<p><strong>Jeff:<\/strong> Yes, 2002 was a turning point for me as well. It was my very first visit to a traditional eyewear workshop in Germany, and even though I had already been in the industry for some time, I remember feeling the thrill of a new era that would be full of inspiration and friendship.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<p style=\"text-align: justify;\"><strong>Jeff, you\u2019ve been part of the eyewear industry for many years. In 2024, you founded your own brand, Press Eyewear. What led you to take that step?<br \/>\n<\/strong><strong>Jeff:<\/strong> I felt it was finally the right moment. I\u2019ve been wearing glasses since I was one and a half years old, yet I never imagined I\u2019d work in this field until I turned 23. My journey began in 1998 at the store of the legendary Robert Marc, where I started as a salesperson, and that path eventually brought me to my own brand. I\u2019ve always found the history of eyewear fascinating, especially the 1990s. I saw my brand as an opportunity to revisit that era with a contemporary and multi-dimensional perspective. My starting point was to create an eyewear brand inspired by diverse fields \u2014 from automotive and jewelry design to music and fashion icons \u2014 but with one core element: material. In all our designs, the material had to be the star, because only then could each piece have its own unique, organic flow.<\/p>\n<p style=\"text-align: justify;\"><strong>Press Eyewear is based in New York. Would you say the brand carries the city\u2019s typical spirit and energy at its core?<br \/>\n<\/strong><strong>Jeff:<\/strong> New York is such a dynamic place and it always leaves room for mixing different styles. I\u2019ve worked here for many years, and for me the city is a constant source of creativity and new inspiration. I wanted to create a brand that draws from global influences yet still reflects the essence of its home city. I\u2019ve always been fascinated by New York\u2019s multicultural nature; that\u2019s why I love designing products that appeal to many different people and can meet varied expectations.<\/p>\n<div class=\"row\"  id=\"row-1050309644\">\n\n\t<div id=\"col-2094581881\" class=\"col medium-7 small-12 large-7\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p style=\"text-align: justify;\"><strong>You collaborate on the natural horn collections of Press Eyewear. How did this partnership evolve?<br \/><\/strong><strong>Jeff:<\/strong> For me, everything begins with the finest materials and the highest craftsmanship. I wanted to work with a natural and noble material like horn and I found that unique, eco-conscious, and visionary approach to production at Hoffmann. With Wolfgang and his team\u2019s support in material and manufacturing, I designed USA\u2019s first buffalo horn collection for Morgenthal Frederics back in 2006, and we\u2019ve been working together ever since. It\u2019s almost 20 years now. Honestly, I never even considered anyone else for the horn collections of Press Eyewear.<\/p>\n<p style=\"text-align: justify;\"><strong>Wolfgang:<\/strong> It\u2019s a meaningful partnership for us as well. Jeff\u2019s vision has opened a new dimension in our world of natural eyewear. Combining our expertise in buffalo horn with his creative approach always creates an exciting synergy.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-614863098\" class=\"col medium-5 small-12 large-5\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1158464899\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:155%;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1466\" src=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2025\/11\/pres2.jpg\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2025\/11\/pres2.jpg 1200w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2025\/11\/pres2-246x300.jpg 246w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2025\/11\/pres2-838x1024.jpg 838w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2025\/11\/pres2-768x938.jpg 768w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2025\/11\/pres2-600x733.jpg 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1158464899 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<p style=\"text-align: justify;\"><strong>Wolfgang, you are considered a pioneer in horn eyewear. What makes this natural material so special to you?<br \/><\/strong><strong>Wolfgang:<\/strong> Buffalo horn is actually one of the oldest materials ever used in eyewear production. We\u2019ve always been drawn to it for its lightness, durability, aesthetics, hypoallergenic nature, and sustainability. The variety of tones is incredible. By combining different natural shades and plant-based dyed horn plates, we\u2019ve created more than 500 unique hues over the past 24 years. Its tactile feeling is also incomparable; it\u2019s truly hard to match with any other material.<\/p>\n<p style=\"text-align: justify;\"><strong>Jeff, you\u2019re also passionate about buffalo horn. What does this natural material mean to you personally?<br \/><\/strong><strong>Jeff:<\/strong> From the very beginning, I\u2019ve been fascinated by the beauty of natural buffalo horn. Each frame carries its own character and merges with the face, becoming the ultimate form of eyewear. My design partner at Press, Riya Mehta, often tells me that \u201cworking with horn is your happy place\u201d. I want people to feel the same sense of excitement about their eyewear as they do about the other precious objects in their lives.<\/p>\n<p style=\"text-align: justify;\"><strong>Wolfgang, you\u2019re now distributing the entire Press collection in the DACH region. Can we take that as a sign your partnership will continue to grow?<br \/><\/strong><strong>Wolfgang:<\/strong> From the very first moment, we were convinced that Press would add a fifth dimension to our natural horn universe. There was never a moment of hesitation, and yes, we can say with confidence that our friendship and collaboration, now spanning two decades, will continue to grow even stronger.<\/p>\n<p><strong>Source: Spectr<\/strong><\/p>\n<p class=\"alt-font\" style=\"text-align: right;\"><strong>November 2025<\/strong><\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":57025,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[311],"tags":[],"class_list":["post-57034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-yabanci-roportaj-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/posts\/57034","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/comments?post=57034"}],"version-history":[{"count":5,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/posts\/57034\/revisions"}],"predecessor-version":[{"id":57039,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/posts\/57034\/revisions\/57039"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/media\/57025"}],"wp:attachment":[{"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/media?parent=57034"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/categories?post=57034"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/tags?post=57034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}