{"id":50929,"date":"2025-05-29T20:04:40","date_gmt":"2025-05-29T17:04:40","guid":{"rendered":"https:\/\/www.4eyes.com.tr\/?p=50929"},"modified":"2025-06-08T13:30:23","modified_gmt":"2025-06-08T10:30:23","slug":"design-eyewear-group","status":"publish","type":"post","link":"https:\/\/www.4eyes.com.tr\/en\/design-eyewear-group\/","title":{"rendered":"Design Eyewear Group"},"content":{"rendered":"<div class=\"row\"  id=\"row-1014186455\">\n\n\t<div id=\"col-518304630\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_2082457290\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"446\" src=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2025\/05\/Design-Eyewear-Group_b.jpg\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2025\/05\/Design-Eyewear-Group_b.jpg 770w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2025\/05\/Design-Eyewear-Group_b-300x174.jpg 300w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2025\/05\/Design-Eyewear-Group_b-768x445.jpg 768w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2025\/05\/Design-Eyewear-Group_b-600x348.jpg 600w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_2082457290 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n<h1 style=\"text-align: center;\"><strong>Design Eyewear Group<\/strong><\/h1>\n<h2 style=\"text-align: center;\"><strong>Courage in Design<\/strong><\/h2>\n<blockquote>\n<p style=\"text-align: center;\"><strong><em>Claire Ferreira, Co-Creative Director at DEG, began her impressive career with Face \u00e0 Face. \u201cWhen designing eyewear, even a tenth of a millimeter can shape the overall expression. The slightest curve of a line can completely change the attitude a frame conveys,\u201d she says.<\/em><\/strong><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Claire started her professional journey in 1995 at Face \u00e0 Face, founded in France by Pascal Jaulent, Nadine Roth, and Alyson Magee. When the independent brand joined Design Eyewear Group in 2015, Claire continued to evolve her career within the group, marking over 15 years in the industry. Today, she serves as one of DEG\u2019s Co-Creative Directors, contributing her distinctive voice to three of the group\u2019s nine brands. Claire is known for her iconic designs that merge aesthetics, innovation, and individuality, creating frames that truly stand apart. In this interview, she opens up about her sources of inspiration, her creative approach, and how she turns technical limitations into design opportunities.<\/p>\n<div class=\"row\"  id=\"row-831620226\">\n\n\t<div id=\"col-1099201194\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<div class=\"row\"  id=\"row-1937190344\">\n\n\t<div id=\"col-1283398630\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1669646788\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:151%;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1500\" src=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2025\/05\/Design-Eyewear-Group-6.jpg\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2025\/05\/Design-Eyewear-Group-6.jpg 1200w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2025\/05\/Design-Eyewear-Group-6-240x300.jpg 240w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2025\/05\/Design-Eyewear-Group-6-819x1024.jpg 819w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2025\/05\/Design-Eyewear-Group-6-768x960.jpg 768w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2025\/05\/Design-Eyewear-Group-6-600x750.jpg 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1669646788 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1201529322\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p style=\"text-align: justify;\"><strong>Hello Claire. How did your journey in eyewear design begin and evolve?<br \/>\n<\/strong>I was drawn to design early on. I first earned a high school diploma in Applied Arts, then went on to complete a BTS at \u00c9cole Boulle and a DSAA at Olivier de Serres. Later, I did my master\u2019s in Product Design at the Royal College of Art in London. This gave me two very different but complementary perspectives\u2014one sociological and conceptual, shaped in France, and one more artistic and experimental, shaped in the UK. After my studies, I began working at Face \u00e0 Face as a frame designer and have been in this profession for 15 years, evolving alongside the brand. Since joining Design Eyewear Group, which currently develops and markets nine brands, I co-direct the artistic vision of three of them.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<p style=\"text-align: justify;\"><strong>What are the main challenges you face when working on a new design?<br \/>\n<\/strong>I\u2019d say there are four key challenges. First, there\u2019s the need to move beyond what\u2019s already been seen and create something truly new. Then there are technical challenges\u2014especially when trying to push manufacturing boundaries to meet design goals. For example, I love using sharp angles in Face \u00e0 Face designs, but polishing processes tend to smooth everything out. We constantly work to preserve or reintroduce that sharpness. The third challenge is market-based: as a global brand, we must adapt our style DNA to fit the diverse preferences of different regions, in terms of color, shape, and sizing. And finally, there\u2019s the balance issue\u2014we aim to create something bold and surprising with every new collection, but it must also be elegant, wearable, and not feel like a caricature.<\/p>\n<p style=\"text-align: justify;\"><strong>How do these challenges affect your design process?<br \/>\n<\/strong>They actually fuel creativity. All of these constraints become opportunities. I remember during my master\u2019s program, when we were asked to design with complete freedom, I sometimes felt creatively blocked\u2014there were just too many possibilities. Constraints provide a framework in which diverse personalities can be expressed. Just like in comic book illustration, in eyewear design, even a tenth of a millimeter can alter the emotion conveyed. The tiniest bend in a line can express boldness, kindness, or severity.<\/p>\n<div class=\"row\"  id=\"row-174146028\">\n\n\t<div id=\"col-764147341\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p style=\"text-align: justify;\"><strong>Where do you draw inspiration from when designing a new collection?<br \/>\n<\/strong>Our sources of inspiration are incredibly diverse. Being based in a showroom in the heart of Paris means we\u2019re constantly influenced by galleries, museums, and even daily street life. We follow contemporary art and fashion closely. Paris Fashion Week, the \u2018Premi\u00e8re Classe\u2019 accessories fair in Jardin des Tuileries, and Milan Design Week are all must-attend events for us. But inspiration goes even further\u2014we&#8217;re passionate about our work, so new ideas often emerge while immersing ourselves in the optical world.<\/p>\n<p style=\"text-align: justify;\"><strong>Which model are you most proud of, and what makes it stand out?<br \/>\n<\/strong>I\u2019m especially proud of the Sotsas model from Face \u00e0 Face. It was inspired by the legendary Italian designer Ettore Sottsass. We wanted to fuse eyewear and sculpture, using Sottsass\u2019s bold colors and playful spirit. The temple design of the frame is a reinterpretation of the cylindrical armrest he once created for a sofa. Attaching a cylindrical shape to a hinge and integrating it into the temple design was technically challenging. Aesthetically, it\u2019s become one of our most iconic models\u2014surprising yet elegant. We later adapted the concept into a more refined optical version, the Kyoto model.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1036678861\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_21000738\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:100%;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1500\" src=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2025\/05\/Design-Eyewear-Group-7.jpg\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2025\/05\/Design-Eyewear-Group-7.jpg 1200w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2025\/05\/Design-Eyewear-Group-7-240x300.jpg 240w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2025\/05\/Design-Eyewear-Group-7-819x1024.jpg 819w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2025\/05\/Design-Eyewear-Group-7-768x960.jpg 768w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2025\/05\/Design-Eyewear-Group-7-600x750.jpg 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_21000738 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_898332630\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:125%;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1500\" src=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2025\/05\/Design-Eyewear-Group-10.jpg\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2025\/05\/Design-Eyewear-Group-10.jpg 1200w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2025\/05\/Design-Eyewear-Group-10-240x300.jpg 240w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2025\/05\/Design-Eyewear-Group-10-819x1024.jpg 819w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2025\/05\/Design-Eyewear-Group-10-768x960.jpg 768w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2025\/05\/Design-Eyewear-Group-10-600x750.jpg 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_898332630 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<p style=\"text-align: justify;\"><strong>Do you believe it\u2019s possible to design a frame that suits everyone?<br \/>\n<\/strong>Some brands aim for universal appeal. As a designer brand, we intentionally take more risks with bolder choices\u2014this can evoke either strong love or strong dislike. However, we are working on more inclusive, innovative aesthetics. We follow what I\u2019d call a \u201cuniversal template,\u201d designing shapes and proportions that suit a wide range of people while still feeling fresh and original.<\/p>\n<p style=\"text-align: justify;\"><strong>Beyond commercial success, how do you define success in design?<br \/>\n<\/strong>Let\u2019s take the example of the Eames chairs. Their success lies in perfectly capturing the essence of the object. This results in a unique, iconic form combined with strong functionality. So, I\u2019d say success in design means creating something that stands apart aesthetically while performing its function beautifully.<\/p>\n<p style=\"text-align: justify;\"><strong>It can be difficult to know what suits you when choosing new frames. Any tips?<br \/>\n<\/strong>There are many factors, and some are deeply personal. But a good general tip is to make sure your pupils are centered horizontally in the lenses. If you have a larger face and prefer smaller frames, I suggest rounder shapes. Square or rectangular frames should be proportionate to your face size. If you have a slimmer face, you have more flexibility. Oversized frames instantly give a more fashion-forward look. But whatever you choose, don\u2019t rush\u2014it\u2019s not just an accessory; it\u2019s a part of your personal expression.<\/p>\n<p style=\"text-align: justify;\"><strong>Design Eyewear Group operates across Denmark, the UK, and France. Do you see distinct design sensibilities in each country?<br \/>\n<\/strong>Without falling into clich\u00e9s, yes\u2014there are definite regional sensitivities. Each of our three design teams reflects this. In Denmark, form follows function; there&#8217;s a minimalist, radical design ethos\u2014less is more. In France, the approach is more Latin, bold, and free, with strong emphasis on storytelling and concept. In the UK, the end user\u2019s style is more prioritized, and new forms are often inspired by street fashion.<\/p>\n<p style=\"text-align: justify;\"><strong>How does your global customer profile influence your product line?<br \/>\n<\/strong>We definitely take regional differences into account. In the U.S., consumers tend to prefer classic, rectangular, or butterfly shapes\u2014less risky, more conventional styles. Spanish, Italian, and French customers usually go for longer, squarer, and more colorful frames. That\u2019s why all our models are available in two shapes and six colors. This variety allows us to offer multiple alternatives that cater to different tastes.<\/p>\n<p style=\"text-align: justify;\"><strong>Source: Parisee<\/strong><\/p>\n<p class=\"alt-font\" style=\"text-align: right;\"><strong>June 2025<\/strong><\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":50916,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[311],"tags":[],"class_list":["post-50929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-yabanci-roportaj-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/posts\/50929","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/comments?post=50929"}],"version-history":[{"count":4,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/posts\/50929\/revisions"}],"predecessor-version":[{"id":51641,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/posts\/50929\/revisions\/51641"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/media\/50916"}],"wp:attachment":[{"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/media?parent=50929"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/categories?post=50929"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/tags?post=50929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}