{"id":40391,"date":"2024-09-12T22:57:22","date_gmt":"2024-09-12T19:57:22","guid":{"rendered":"https:\/\/www.4eyes.com.tr\/?p=40391"},"modified":"2024-09-12T23:11:43","modified_gmt":"2024-09-12T20:11:43","slug":"elay-optik","status":"publish","type":"post","link":"https:\/\/www.4eyes.com.tr\/en\/elay-optik\/","title":{"rendered":"Elay Optik"},"content":{"rendered":"<div class=\"row\"  id=\"row-715579243\">\n\n\t<div id=\"col-1650037425\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_79794945\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"446\" src=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2024\/09\/ELAY.jpg\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2024\/09\/ELAY.jpg 700w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2024\/09\/ELAY-300x191.jpg 300w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2024\/09\/ELAY-600x382.jpg 600w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_79794945 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-2490084729\" class=\"text\">\n\t\t\n<h2 style=\"text-align: center;\"><strong>ELAY OPT\u0130K<br \/>\nDevelopment Oriented<\/strong><\/h2>\n\t\t\n<style>\n#text-2490084729 {\n  text-align: center;\n}\n<\/style>\n\t<\/div>\n\t\n<blockquote>\n<p style=\"text-align: center;\"><strong><em>Silmo Istanbul, which we look forward to every year with great excitement, is a very important organization for us to come together with our colleagues and follow the sector.<\/em><\/strong><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\"><strong>Hello Ms. Elif. First of all, could you introduce yourself a little and tell us about how you started in the optical sector?<\/strong><\/p>\n<p style=\"text-align: justify;\">Hello, I was born in Bursa in 1999. I graduated from health vocational high school as a nurse in 2017. After working as an operating room nurse in the private sector for a while, I resigned and took the university exam and won the Bilgi University Opticianry department in 2019. I graduated two years later and started working as an intern in a store in Bursa. I learned the job in a very short time with the responsibilities given by my boss and colleagues. I would like to thank my boss Erg\u00fcn Kara\u00e7anak, President of the Turkish Optician-Glasses Association, and his colleagues for teaching me our profession in the most accurate way and for their support.<\/p>\n<p style=\"text-align: justify;\"><strong>When did you open Elay Optik? Could you briefly talk about the establishment story of your store?<\/strong><\/p>\n<p style=\"text-align: justify;\">We opened our first store, Elay Optik, in Nil\u00fcfer district of Bursa towards the end of 2022. The location of our store is on a busy street and close to the hospital. In our store, the most important point we have attached importance to since the installation phase has been that our customers feel safe, feel in a friendly environment and receive quality service.<\/p>\n<div class=\"row\"  id=\"row-2030442453\">\n\n\t<div id=\"col-1516507908\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1779201503\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:155%;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"540\" src=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2024\/09\/elay_1.jpg\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2024\/09\/elay_1.jpg 350w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2024\/09\/elay_1-194x300.jpg 194w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1779201503 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-528186114\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p style=\"text-align: justify;\"><strong>What are the most sold optical and sunglasses brands in your store?<\/strong><\/p>\n<p style=\"text-align: justify;\">It is not an appropriate approach for us to make a distinction between the most sold brands in our store. Due to our location, we aim to reach the model and brand that is suitable for every budget, suitable for the person&#8217;s daily life, suitable for their own style, suitable for their face and comfortable, regardless of the brand. Therefore, we try to offer a wide range of lenses, contact lenses, optical frames and sunglasses.<\/p>\n<p style=\"text-align: justify;\"><strong>Designer brands are very popular in recent years. Do you also receive such requests from your customers?<\/strong><\/p>\n<p style=\"text-align: justify;\">Yes, we also receive requests in this direction. Nowadays, designer brands have become quite popular. We try to keep design-oriented brands in our store as much as we can according to the demands of our customers.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row\"  id=\"row-2079082473\">\n\n\t<div id=\"col-1072812044\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p style=\"text-align: justify;\"><strong>What are your after sales services?<\/strong><\/p>\n<p style=\"text-align: justify;\">As a company, we always value after-sales service and work completely customer satisfaction-oriented. Regardless of the product our customers buy, we offer all necessary services such as replacement and repair in case of damage.<\/p>\n<p style=\"text-align: justify;\"><strong>Do you think the sales and training information provided within the sector is sufficient?<\/strong><\/p>\n<p style=\"text-align: justify;\">Frankly speaking, we do not find sectoral trainings sufficient. For this reason, we take care to closely follow the innovations in the optical sector. In this context, we constantly improve ourselves by participating in various online trainings and events.<\/p>\n<p style=\"text-align: justify;\"><strong>Street stores or being located in a shopping mall? What is your preference and what are the reasons?<\/strong><\/p>\n<p style=\"text-align: justify;\">Our preference is of course the high street stores. Due to its location, our store is in a situation where everyone can easily reach by public transportation or personal vehicles without parking problems. Our aim is to create our own customer base and take our growth steps.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1865655153\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p style=\"text-align: justify;\"><strong>As one of the retailers, what are your views on the price competition between you and your colleagues?<\/strong><\/p>\n<p style=\"text-align: justify;\">As in every sector, price competition has an important place in the optical sector. As Elay Optik, we manage this situation by making a difference in our pre and after sales services. We ensure that our customers have a pleasant shopping experience by providing quality service.<\/p>\n<p style=\"text-align: justify;\"><strong>Do you follow international optical fairs and sectoral developments abroad?<\/strong><\/p>\n<p style=\"text-align: justify;\">Yes, we follow and research the optical fairs organized abroad, especially on social media. In this way, we have the opportunity to see many different brands and models. It enables us to always offer the most up-to-date and trendy products to our customers. It is among our plans to participate in international fairs in the future.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1053833066\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1425817877\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:70%;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"360\" height=\"240\" src=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2024\/09\/Elay-Optik-5.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2024\/09\/Elay-Optik-5.jpg 360w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2024\/09\/Elay-Optik-5-300x200.jpg 300w\" sizes=\"auto, (max-width: 360px) 100vw, 360px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1425817877 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1846947335\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:72%;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"360\" height=\"240\" src=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2024\/09\/Elay-Optik-8.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2024\/09\/Elay-Optik-8.jpg 360w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2024\/09\/Elay-Optik-8-300x200.jpg 300w\" sizes=\"auto, (max-width: 360px) 100vw, 360px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1846947335 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row\"  id=\"row-1580817583\">\n\n\t<div id=\"col-898657301\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p style=\"text-align: justify;\"><strong>How would you evaluate the Silmo Istanbul Optical Fair, which will be held for the 11th time with its new and larger service area?<\/strong><\/p>\n<p style=\"text-align: justify;\">I think Silmo Istanbul Optical Fair is a very important organization for our industry. Silmo Istanbul offers us the opportunity to come together with many of our colleagues and exchange ideas and closely examine innovations on behalf of our industry. We follow it with great excitement every year and try to visit it.<\/p>\n<p style=\"text-align: justify;\"><strong>Thank you very much for this precious interview. What are your thoughts about our magazine 4 your eyes, which has switched to digital publication for the last two years?<\/strong><\/p>\n<p style=\"text-align: justify;\">First of all, as Elay Optik family, thank you for including us in your magazine. We believe that 4 your eyes magazine is much more beneficial to be published digitally in terms of reaching more colleagues and renewing itself, and we follow each issue closely. Thank you for your contributions and efforts to our profession.<\/p>\n<p style=\"text-align: right;\"><strong>\u00a0September 2024<\/strong><\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":40379,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[309],"tags":[],"class_list":["post-40391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-satis-noktasi-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/posts\/40391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/comments?post=40391"}],"version-history":[{"count":2,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/posts\/40391\/revisions"}],"predecessor-version":[{"id":40393,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/posts\/40391\/revisions\/40393"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/media\/40379"}],"wp:attachment":[{"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/media?parent=40391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/categories?post=40391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/tags?post=40391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}