{"id":39027,"date":"2024-07-09T20:10:17","date_gmt":"2024-07-09T17:10:17","guid":{"rendered":"https:\/\/www.4eyes.com.tr\/?p=39027"},"modified":"2024-07-09T20:17:55","modified_gmt":"2024-07-09T17:17:55","slug":"anda-optik","status":"publish","type":"post","link":"https:\/\/www.4eyes.com.tr\/en\/anda-optik\/","title":{"rendered":"Anda Optik"},"content":{"rendered":"<div class=\"row\"  id=\"row-2034477392\">\n\n\t<div id=\"col-1299429330\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_477307339\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"446\" src=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2024\/07\/AndaOptik2.jpg\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2024\/07\/AndaOptik2.jpg 700w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2024\/07\/AndaOptik2-300x191.jpg 300w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2024\/07\/AndaOptik2-600x382.jpg 600w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_477307339 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-4156427261\" class=\"text\">\n\t\t\n<h2 style=\"text-align: center;\"><strong>ANDA OPT\u0130K<br \/>\nYoung and Innovative<\/strong><\/h2>\n\t\t\n<style>\n#text-4156427261 {\n  text-align: center;\n}\n<\/style>\n\t<\/div>\n\t\n<blockquote>\n<p style=\"text-align: center;\"><strong><em>Silmo Istanbul is valuable in bringing together international exhibitors to introduce new products, share sectoral innovations and strengthen business relationships.<\/em><\/strong><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\"><strong>Hello Mrs. Dilhun. Could you introduce yourself a little bit and tell us about how your path crossed with the optical sector?<\/strong><\/p>\n<p style=\"text-align: justify;\">Hello, I started my education at I\u015f\u0131k University in 2013. After two years of education, although I am from Izmir, I stayed in Istanbul and continued my business life here. I first started working at Etiler Optik in Etiler. With the support of Mr. Ufuk and Mrs. Seda, I gained 5 years of experience. Then I returned to Izmir, my hometown. Here, of course, I continued in the sector and started working at At\u00f6lye G\u00f6zl\u00fck Optik in Alsancak. I spent about another 5 years at At\u00f6lye G\u00f6zl\u00fck with the support of Mr. Esen and Mr. Kaan. Now, with more than 10 years of experience, my husband Aykut and I decided to open Anda, our dream.<\/p>\n<p style=\"text-align: justify;\"><strong>Could you tell us about the establishment phase of Anda Optik?<\/strong><\/p>\n<p style=\"text-align: justify;\">Before establishing our optical store, we paid attention to researching the market and understanding the needs and preferences of potential customers. Analyzing the competition and examining the competitors in the local market helped us to make strategic decisions. We also took care to create a business plan, setting out our business goals, strategies, operational plans and financial forecasts. We had to provide a roadmap for the long-term success of our business, and we had to choose a suitable location for our store, taking into account factors such as accessibility, traffic density, demographic factors and even rental costs.<\/p>\n<p style=\"text-align: justify;\"><strong>So what did you pay attention to while determining the location of Anda Optik?<\/strong><\/p>\n<p style=\"text-align: justify;\">We considered the target audience of our store and the segments of our potential customers. It was important that the store was easily accessible and located in a high-traffic area. For this reason, we also considered factors such as its proximity to main roads and public transportation. We had to make a strategic location choice by considering the locations of competing stores. Being far away from competitors or choosing a special location that would provide a competitive advantage was important at this stage. Demographic data in the region also played an important role in determining the target audience&#8217;s interest in the store. Visibility and visual appeal of the store were important. We believe that being located on the main streets will provide advantages in terms of reaching potential customers more easily and strengthening the brand&#8217;s image.<\/p>\n<div class=\"row\"  id=\"row-933382379\">\n\n\t<div id=\"col-1389292270\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1344223695\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:125%;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"567\" height=\"738\" src=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2024\/07\/Anda-Optik-15.jpeg\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2024\/07\/Anda-Optik-15.jpeg 567w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2024\/07\/Anda-Optik-15-230x300.jpeg 230w\" sizes=\"auto, (max-width: 567px) 100vw, 567px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1344223695 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1250197915\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:133%;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"567\" height=\"573\" src=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2024\/07\/Anda-Optik-18.jpeg\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2024\/07\/Anda-Optik-18.jpeg 567w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2024\/07\/Anda-Optik-18-297x300.jpeg 297w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2024\/07\/Anda-Optik-18-100x100.jpeg 100w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2024\/07\/Anda-Optik-18-120x120.jpeg 120w\" sizes=\"auto, (max-width: 567px) 100vw, 567px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1250197915 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-2123204072\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p style=\"text-align: justify;\"><strong>What are the most popular brands of optical and sunglasses sold in your store?<\/strong><\/p>\n<p style=\"text-align: justify;\">It is important to offer high quality products to customers. We consider factors such as the quality of acetate and metal frames used in optical and sunglasses. Our customers&#8217; loyalty and perception of certain brands certainly influences the store&#8217;s brand choices. It is important for us to follow fashion trends and choose products that are in line with current fashion trends. While the majority prefers world-famous fashion brands, there is a segment that is now turning towards special designs with more boutique and different features. For this reason, in order to appeal to both sides, we have both fashion brands and boutique design brands in our store and obviously boutique products are more demanded.<\/p>\n<p style=\"text-align: justify;\"><strong>Do you have products from every segment in your store?<\/strong><\/p>\n<p style=\"text-align: justify;\">Having different product segments increases the chance to appeal to different customer groups. Creating a broad customer base plays an important role in increasing potential sales. In addition, having different product segments allows us to meet the different needs of customers and often generates additional sales. Especially if competition is intense in a certain product segment, we believe that diversifying into different segments can provide a competitive advantage. I think we are a store that offers quality and diverse products, which can create a reliable image in the eyes of customers and increase the brand value of the store.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row\"  id=\"row-1751215261\">\n\n\t<div id=\"col-1140095829\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p style=\"text-align: justify;\"><strong>Designer brands are very popular in recent years. Do you also receive demand from your customers in this direction?<\/strong><\/p>\n<p style=\"text-align: justify;\">There is definitely a demand. The demand for designer, boutique brands has been increasing in recent years. Designer brands are generally known for their quality materials, original designs and brand prestige and therefore become a priority for many customers. In line with these demands, we are turning more towards designer brands and we sell them with pleasure. Our customers are usually looking for quality, prestige and uniqueness when they prefer designer brands and they can find them all in these products.<\/p>\n<p style=\"text-align: justify;\"><strong>Street stores or being located in a shopping mall? What is your preference and what are the reasons?<\/strong><\/p>\n<p style=\"text-align: justify;\">Frankly speaking, I have always liked the high street stores more. For this reason, every process of my business life has been in street stores. This is also why I preferred a high street store for Anda Optik. Because high street stores are usually located on main roads or busy streets, they are open to more pedestrian traffic and potential customers. The street can have more visibility compared to shopping centers. The use of shop windows, signage and outdoor advertising can help the store stand out. The feeling of discovering and exploring a random store on the street is a more pleasant option for some customers.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-2068056210\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p style=\"text-align: justify;\"><strong>What do you think about the necessity of in-sector sales and training briefings?<\/strong><\/p>\n<p style=\"text-align: justify;\">In-sector trainings can of course increase the product knowledge of store employees. It can help them learn about new trends and technologies and help us provide better service to the customer. These trainings can strengthen the brand image of our store and increase customer loyalty. It is of course important that store employees are regularly trained and informed, but I think that these trainings have decreased compared to the past. Organizing regular training programs on the introduction of new products, current sales techniques and customer relations can ensure the continuous development of employees. Nowadays, thanks to technology, we can find many useful training opportunities.<\/p>\n<p style=\"text-align: justify;\"><strong>What do you think about the rate and awareness of eyeglass use in our country? What can be done to increase eyeglass use and who has a role to play?<\/strong><\/p>\n<p style=\"text-align: justify;\">It is important to increase the level of knowledge about the importance of eyeglass use and eye health in society. Eye health campaigns, seminars and communication channels, especially social media, can certainly be used to raise public awareness about the use of glasses. Regular eye examinations are important for early detection of visual impairments and prescription of appropriate glasses.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1210367396\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_583439707\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:115%;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"567\" height=\"630\" src=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2024\/07\/Anda-Optik-30.jpeg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2024\/07\/Anda-Optik-30.jpeg 567w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2024\/07\/Anda-Optik-30-270x300.jpeg 270w\" sizes=\"auto, (max-width: 567px) 100vw, 567px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_583439707 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1229973230\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:115%;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"709\" height=\"915\" src=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2024\/07\/Anda-Optik-9.jpeg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2024\/07\/Anda-Optik-9.jpeg 709w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2024\/07\/Anda-Optik-9-232x300.jpeg 232w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2024\/07\/Anda-Optik-9-600x774.jpeg 600w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1229973230 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row\"  id=\"row-551539704\">\n\n\t<div id=\"col-1540270539\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p style=\"text-align: justify;\">We should also consider measures such as health insurance covering the cost of eyeglasses. Finally, I would like to add that educational programs on eye health (diagnosis) control and the use of glasses should be organized in schools.<\/p>\n<p style=\"text-align: justify;\"><strong>How would you evaluate the 10th Silmo Istanbul Optical Fair, which was held for the 10th time with a new and larger service area?<\/strong><\/p>\n<p style=\"text-align: justify;\">The developments in Turkey&#8217;s optical sector are ideally showcased at Silmo Istanbul Optical Fair. Silmo Istanbul brings together international exhibitors in the optical industry and provides an important platform for introducing new products, sharing sectoral innovations and strengthening business relationships.<\/p>\n<p style=\"text-align: justify;\"><strong>Thank you very much for this valuable interview. Could you tell us your comments on the transition of our magazine 4 your eyes to digital publishing?<\/strong><\/p>\n<p style=\"text-align: justify;\">Honestly, I find digital publishing more practical. It gives us the opportunity to interact with your magazine and get feedback, even if we are far away. It would be very enjoyable for us to be able to share our thoughts on the content, make comments and even share the content via social media. We wish you continued success.<\/p>\n<p style=\"text-align: right;\"><strong>\u00a0July 2024<\/strong><\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":39014,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[309],"tags":[],"class_list":["post-39027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-satis-noktasi-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/posts\/39027","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/comments?post=39027"}],"version-history":[{"count":2,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/posts\/39027\/revisions"}],"predecessor-version":[{"id":39029,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/posts\/39027\/revisions\/39029"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/media\/39014"}],"wp:attachment":[{"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/media?parent=39027"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/categories?post=39027"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/tags?post=39027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}