{"id":26315,"date":"2023-06-23T23:00:36","date_gmt":"2023-06-23T20:00:36","guid":{"rendered":"https:\/\/www.4eyes.com.tr\/?p=26315"},"modified":"2023-06-25T00:05:33","modified_gmt":"2023-06-24T21:05:33","slug":"thelios-unveiled-its-new-identity","status":"publish","type":"post","link":"https:\/\/www.4eyes.com.tr\/en\/thelios-unveiled-its-new-identity\/","title":{"rendered":"Th\u00e9lios Unveiled Its New Identity"},"content":{"rendered":"<div class=\"row\"  id=\"row-438837552\">\n\n\t<div id=\"col-1110692283\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1628182178\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"446\" src=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2023\/06\/Thelios-B.jpg\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2023\/06\/Thelios-B.jpg 770w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2023\/06\/Thelios-B-300x174.jpg 300w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2023\/06\/Thelios-B-768x445.jpg 768w, https:\/\/www.4eyes.com.tr\/wp-content\/uploads\/2023\/06\/Thelios-B-600x348.jpg 600w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1628182178 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n  <div id=\"page-header-1784769604\" class=\"page-header-wrapper\">\n  <div class=\"page-title hrf light simple-title\">\n\n    \n    <div class=\"page-title-inner container align-center text-center flex-row-col medium-flex-wrap\" >\n              <div class=\"title-wrapper is-small flex-col\">\n          <h1 class=\"entry-title mb-0\">\n            Th\u00e9lios Unveiled Its New Identity          <\/h1>\n        <\/div>\n                    <div class=\"title-content flex-col\">\n        <div class=\"title-breadcrumbs pb-half pt-half\"><\/div>      <\/div>\n    <\/div>\n\n       <\/div>\n    <\/div>\n  \n<p style=\"text-align: justify;\">Th\u00e9lios unveiled its new visual identity last week during its 2023 Convention in Rome, where the LVMH eyewear producer was presenting the 2023 collections from its Maisons including Dior, Fendi, Celine, Loewe, Givenchy, Stella McCartney, Kenzo and Fred. In a statement, Th\u00e9lios said, \u201cBorn in 2017 from LVMH&#8217;s desire to make eyewear an essential element of the Houses&#8217; collections, Th\u00e9lios entered a new phase of its development and aimed to mark this moment through a redesign of its brand identity. The new identity has been meticulously crafted to express the values and raison d&#8217;\u00eatre of Th\u00e9lios: to pioneer a new experience in luxury eyewear, raising the standards of the industry.\u201d This new development begins with the introduction of a new logo, which includes the baseline \u201cLVMH Eyewear Excellence\u201d as a key element. The logo is minimalist but substantial, with the \u201co\u201d designed to symbolize an eye and the sun, which is a nod to the origin of the name Th\u00e9lios, derived from Theia, goddess of light and vision, and Helios, god of sun. In addition, the rounded \u201co\u201d aims to reference the \u201ccomplete cycle of its value chain going from creation, through production to distribution,\u201d Th\u00e9lios said. The accent above the \u201ce\u201d has also been simplified to an elegant horizontal line.<\/p>\n<p style=\"text-align: right;\"><span style=\"font-size: 85%;\"><strong>July 2023<\/strong><\/span><\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":25850,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[248,247],"tags":[],"class_list":["post-26315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-glbnews","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/posts\/26315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/comments?post=26315"}],"version-history":[{"count":1,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/posts\/26315\/revisions"}],"predecessor-version":[{"id":26346,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/posts\/26315\/revisions\/26346"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/media\/25850"}],"wp:attachment":[{"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/media?parent=26315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/categories?post=26315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.4eyes.com.tr\/en\/wp-json\/wp\/v2\/tags?post=26315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}