William Morris London is marking its 30th anniversary with a new eyewear collection introduced under the slogan “Three Decades. One Vision.” Blending the brand’s design heritage with contemporary styling and vibrant colors, the collection is highlighted by the limited-edition Royal frame, created exclusively for this milestone. Crafted from premium acetate, the modern aviator design is available in black, crystal, blue and red. Inspired by the iconic seat patterns of the London Underground, the frame pays tribute to the brand’s London roots through distinctive geometric details. With its bold acetate construction and balanced proportions, Royal reinterprets the classic aviator silhouette with a contemporary design approach. Produced as a limited edition, the model serves as the signature design of the 30th anniversary collection. Royal also builds on the brand’s 20th anniversary frame, reimagined with a fresh and modern perspective. The collection reflects William Morris London’s three decades of design experience while looking confidently toward the future. The brand will continue its anniversary celebrations with a special event at Silmo Paris on September 27, where visitors will have the opportunity to discover the new collection, including the Royal anniversary frame.

August 2026