Adidas Sport Eyewear has announced a new partnership with world renowned South African trail runner Toni McCann. Under the agreement, McCann will serve as a new global ambassador for Adidas Sport Eyewear and will wear the brand’s high performance eyewear throughout her races. At the same time, the brand will continue developing new designs tailored to the technical demands of trail running. Through this collaboration, Adidas Sport Eyewear aims to further elevate visual performance standards in elite competition. A member of the Adidas Terrex team since 2022, Toni McCann has emerged as one of the leading names in trail running thanks to her victories in some of the world’s most prestigious races. While continuing her professional athletic career, McCann will not only represent Adidas Sport Eyewear but will also play an active role in the development of future collections. Toni McCann emphasizes the importance of taking a holistic approach to performance and highlights the critical role of clear vision on technical terrain. In her statement, she noted that balance, agility, and sound decision making on the trail are directly linked to visual performance.

July 2026