Tommy Hilfiger has unveiled its Spring/Summer 2026 eyewear collection through a new campaign featuring brand ambassador Marco Asensio. Appearing for the second consecutive year as the brand’s global eyewear ambassador, the Spanish football star represents the collection’s themes of freedom, movement and modern living. Asensio showcases several key styles from the collection throughout the campaign. The Sporty Leisure series brings an athletic energy to an active lifestyle, while the metal aviator sunglasses featured in the campaign offer a timeless look enhanced by engraved brand lettering and the iconic Flag logo. Throughout the collection, functionality and refined design details are brought together in a balanced way. The campaign was photographed at Italy’s Lake Maggiore. Inspired by the brand’s nautical heritage, the imagery embraces a yachting theme, using open horizons, natural light and waterside settings to highlight the relaxed yet sophisticated character of the collection. From sunlit decks to coastal scenes, the campaign reflects Tommy Hilfiger’s ability to combine classic American style with a contemporary lifestyle perspective. Following collaborations with figures such as Thierry Henry, Rafael Nadal and Lewis Hamilton, Tommy Hilfiger’s ongoing partnership with Marco Asensio further reinforces the brand’s strong connection between sport and style.

July 2026