Safira Gözlük

What needs and objectives led you to relocate your operations from Antalya to Istanbul?
Antalya holds a special place for us, as it is where our brand was born and its foundations were laid. However, as Safira Gözlük continued to grow, we decided to relocate our commercial operations to Istanbul in order to strengthen our market presence, accelerate our logistics processes, and provide our business partners with a more accessible service. The strategic advantages offered by Istanbul have not only enhanced the high standard of service we provide to our domestic dealers but have also significantly expanded our gateway to international markets.

What are the key qualities that distinguish Safira Gözlük from other manufacturers in the industry?
We do more than create trend driven designs. At every stage of production, we place human health and comfort at the center of everything we do. What truly sets us apart is our commitment to a premium level of service that reinforces the trust and reputation of the optical stores we work with in the eyes of consumers. In addition, thanks to our strong R&D capabilities, we are able to rapidly implement innovative materials and production technologies that support technological and environmental advancement across the industry, from children’s eyewear to bio based frames.

Could you tell our readers how you position your brands and what distinguishes each collection?
Each of our brands is designed to meet a different need and appeal to a distinct style within our broad product portfolio. Safirex is the flagship brand of Safira Gözlük. At its core is the idea of offering ultra lightweight and flexible frames that are so comfortable the wearer hardly notices them, without ever compromising on elegance. Combining aesthetic design with such an advanced level of lightweight technology is what sets us apart in this segment. With its innovative character and unique lightweight concept, Safirex aims to rank among the world’s leading eyewear brands. Safirex Kids is our brand created exclusively for children aged 0 to 14, carrying the motto “Enjoy your childhood.” We place children’s health above everything else by using completely hypoallergenic, flexible, and safe materials. We further support this collection with sustainable bio based materials derived from the castor oil plant, offering children eyewear that is both healthy and environmentally friendly. Clubmaster is our premium brand, presenting timeless and iconic classics with a contemporary touch. Distinguished by the use of premium high end acetate and exclusive metal combinations, it appeals to consumers seeking both luxury and comfort. Violette, on the other hand, is our budget friendly collection, created to make fashion trends and aesthetics accessible to everyone while maintaining an excellent price performance balance. Without compromising on quality, it offers collections dominated by timeless and classic color palettes.

Could you elaborate on the materials and manufacturing choices behind your award winning Safirex Kids collection?
Children’s eyewear is the category we approach with the greatest care. Safirex Kids frames are manufactured using Swiss made Giralamid, widely recognized as one of the finest materials in the memory eyewear market. Designed to meet the needs of both children and parents, these frames are hypoallergenic, free from toxic substances, flexible, and washable. In terms of design, we use a lightweight bridge that leaves no marks on the nose, soft silicone non slip ends, and lightweight temples that provide exceptional comfort behind the ears. Our flexible spring hinge system also allows the temples to bend further outward, helping prevent breakage while giving children maximum freedom of movement. In short, we believe Safirex Kids offers one of the safest and most suitable eyewear solutions available for children.

How do you balance design, comfort, and durability throughout your product development process?
Eyewear is both a fashion statement and a medical accessory worn throughout the day. That is why these three elements must exist in perfect balance. We build this balance into every stage of our designs, down to the rim inside channel. From the rim inside channel that ensures the lenses fit perfectly into the frame to the frame’s flexibility, every detail is calculated with millimetric precision. By combining material engineering with aesthetics, we create products that perfectly adapt to facial ergonomics while remaining lightweight, comfortable, and highly resistant to impact and breakage.

As the balance between quality and price becomes increasingly important in the eyewear industry, what approach do you take?
We understand that consumers are looking for products that are both healthy and affordable. Without ever compromising our manufacturing quality, we achieve this balance through the right material selection and optimized production processes. A Safira product displayed in an optical store competes with global brands in terms of quality while remaining highly accessible in terms of price. This commitment to reliable quality and a reasonable pricing strategy is the foundation of our sustainable success in both domestic and international markets.

You regularly participate in both domestic and international trade fairs. How do these events contribute to your brand’s growth?
Trade fairs are among the platforms we value most for showcasing Safira Gözlük’s global vision. The domestic and international exhibitions we attend enable our brands to engage directly with their target audiences. Through these events, we analyze global eyewear trends and emerging technologies firsthand while giving our business partners around the world the opportunity to experience the quality of Safira products up close. Their contribution to our brand recognition and export network is undeniable.

Which countries or regions are your priorities as you continue to expand internationally?
We want to demonstrate the manufacturing strength of the Turkish eyewear industry to the world. With this objective in mind, Europe, the Middle East, and the Gulf countries are our primary target markets. The use of Swiss standard materials in our production and the high level of reliability achieved in our children’s collections position us as a highly competitive player in international markets. By continuing to expand our global distribution network, we aim to bring Safirex and our sub brands to many more optical stores around the world.

Does Safira Gözlük have any upcoming investment plans, new collaborations, or product line expansions?
At Safira Gözlük, our short term goals are built around industrial strength, digitalization, and sustainability. To maintain our competitive edge in global markets and preserve our millimetric craftsmanship at the highest level, we have significantly expanded our production capacity through major investments in manufacturing equipment and our production infrastructure. At the same time, we have strengthened our e commerce platform and digital infrastructure to enable our dealers to manage their ordering and inventory processes as quickly and efficiently as possible. We crown all of these technological investments with our most visionary product line, the Safirex Bio collection. Developed to help create a more sustainable future for generations to come, these environmentally friendly frames are made from castor bean extract (Ricinus communis). Composed of 58 percent plant based material, the collection is harmless to human health, hypoallergenic, and renewable, giving parents the confidence to choose it for their children. In short, by combining advanced manufacturing capabilities, a strong digital infrastructure, and sustainable products, we continue to grow in line with our vision of becoming a global brand.

What does winning the Locally Manufactured Children’s Frame category at the Silmo Award Istanbul 2024 mean for your brand?
Receiving the Locally Manufactured Children’s Frame award at Silmo Award Istanbul 2024 represents far more than an achievement for us. It is a confirmation that the path we have chosen and the values we embrace are the right ones. We see children not only as our future but also as our greatest responsibility today. That is why, when designing our children’s collections, we focus not only on aesthetics and comfort but also place health, safety, and environmental responsibility at the very center of our approach. At the same time, we recognize that children’s world is colorful, vibrant, and full of imagination. We take great care to reflect that spirit through playful details, lively colors, and creative design elements. For us, the greatest reward is seeing a child happily wear their glasses with confidence. This valuable recognition from Silmo Istanbul is the strongest proof of the trust placed in our commitment to sustainable manufacturing, domestic production, and our child centered design philosophy.

How do you evaluate the growth of Silmo Istanbul Optical Fair and its contribution to the industry?
Silmo Istanbul Optical Fair is one of the largest and most prestigious events bringing the optical industry together. By gathering every key player in the global optical sector, including domestic manufacturers, distributors, and opticians, under one roof, it creates remarkable commercial synergy year after year. For Safira Gözlük, it also serves as a unique showcase where we can present the strength of our Istanbul based operations, our latest bio based designs, and our technologically advanced children’s collections to industry professionals. In short, I believe Silmo Istanbul continues to elevate the Turkish optical industry year after year.

Thank you for your time. Finally, what are your thoughts on 4 your eyes?
On behalf of the entire Safira Gözlük family, I would like to thank you and your team as well. As one of the industry’s most up to date, impartial, and forward looking publications, 4 your eyes continues to keep its finger on the pulse of the optical world. I believe it serves as a highly valuable bridge, delivering the innovations and philosophies of manufacturers like us to optical professionals in the most effective way. I wish you continued and ever greater success in your publishing journey.

Ağustos 2026