Götti Switzerland has unveiled its new brand campaign, “Never Not in Style Since 1998.” Through the new campaign, Götti explores style not only as a matter of fashion, but also as an expression of personal identity and individuality. The campaign features actor and singer Carlos Leal, architect Jasmin Grego, photographer Kim Pham and musician Luca. Representing different creative disciplines, the four personalities bring their own perspectives to the campaign’s themes of style and character. The campaign imagery was created by Swiss photographer Kostas Maros. Known for his cinematic portraits, Maros drew inspiration from the Dutch master Rembrandt’s use of light and shadow, creating a distinctive visual language defined by warm tones and soft lighting. Hand-painted backgrounds further enhance the campaign’s artistic identity, adding greater depth to the portraits. With its latest campaign, the Swiss brand Götti continues to position eyewear not only as a design object but also as an essential part of personal style. The campaign stands out as a new communication project that combines the brand’s minimalist design philosophy with a strong visual narrative.

August 2026