The independent and international brand, Gigi Studios, based in Spain will be going direct to Canadian ECPs. The company has an extensive global presence, operating in over 50 countries with a team of over 150 employees. Gigi Studios cites the importance of the Canadian market as “It is an important and mature step for the company in the midst of its international expansion, Canada joins the group of 18 markets that the brand operates directly, including the USA through its subsidiary in Miami.” The company’s objective is to offer the best service to all its optical clients, including best-in-class collection availability, faster service times, extending the warranty coverage, and ensuring an excellent after sales service. Gigi Studios also wishes to support its customers by ensuring that all branding tools are at their disposal, providing access to its powerful B2B platform developed for opticians. The brand is pursuing its goal to position as a leading global brand and wants Canada to be included in the development plans, investing in strengthening the positioning and brand awareness in this market.

June 2023